Wouldn't it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, research shows that the odds are stacked against you. Ninety percent of all business strategies fail. But there's a way to beat the odds, according to Scott Glatstein in his new eye-opening book. He says the issue most people blame when a strategy fails-the strategy itself- isn't usually the problem. Instead, the real culprit is poor execution resulting from a misalignment between a strategy's intentions and its actual implementation in the marketplace with customers. And whether your company is a small local business or a gigantic multinational corporation, Glatstein, a pioneering business consultant in the emerging field of strategic implementation, shows you how to tackle the elements of strategy activation that most companies ignore. Using a holistic approach based on 25 years of research and hands on experience, Glatstein will help you achieve the ultimate goals of any strategy: increased sales and a better bottom line.
Book Description
Editorial Reviews
From the Publisher
* "This book solves the number one problem facing business people today: assuring that your product or service gets to the market and thrives." - Ken Blanchard
* "The owner's manual for implementing strategy-- Glatstein illuminates how to bridge the gap between executive-level strategic vision and organization wide execution." - Stephen M.R. Covey
About the Author
Scott Glatstein, president of IMPERATIVES, is recognized internationally as a pioneer of disciplined strategy implementation. Scott's previous corporate career spans both small companies and consumer marketing leaders General Mills, ConAgra and Pillsbury. With Strategy Activation, Scott has created a bold technique that links marketplace implementation to strategic vision. This straightforward approach helps companies turn strategic intent into satisfied customers.
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Most Helpful Customer Reviews
5.0 out of 5 stars
A holistic approach to implementing strategies - an easy read with great insight,
This review is from: Strategy Activation: How To Turn Your Vision into Marketplace Success (Hardcover)
Scott Glatstein has written an easy-to-read business book that offers great insight as to why most strategies fail. Business strategies fail because of a lack of proper execution. This book clearly outlines how businesses can successfully implement their strategies through a holistic approach. This book will stay on my shelf for reference and will be shared with others in business - from product line marketers to executive leaders.
5.0 out of 5 stars
This book puts it all together!,
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This review is from: Strategy Activation: How To Turn Your Vision into Marketplace Success (Hardcover)
Glatstein hits a home run with his concisely written, Strategy Activation. The book contains a blue print for leading transformation in organizations and considers all aspects of the organization, from culture through process. He describes a methodology that really works. I would highly recommend this book to anyone facing a change and wanting it to actually get implemented.
5.0 out of 5 stars
Required business reading!,
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This review is from: Strategy Activation: How To Turn Your Vision into Marketplace Success (Hardcover)
Mr Glatstein wrote a great book here. There are lots of existing resources on how to create a strategy for business, but how many times these strategies never get fully implemented. This book fills a gap in any executive's learning. It showed me how to take theory (often expensive to create) and turn it into practical implentation (which is where the rubber hits the road). Its a fast read, practical, and it works. Refreshing book for a busy business person.
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