Customer Reviews

Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)

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Basically, this book aims at making strategy concepts and techniques very clear to readers. In this book, strategy concepts were translated into well-considered formulations.

While reading book, you will see this property many times and it will help you better understand the abstract concepts. When you finished the book, you will be able to place your strategy theory on a strong base. No longer you will think that "Strategy Is a Staff Work." This book will give you the framework in which strategic plans are developed.

And lastly, you will find a lot of cases related to the theory in this invaluable book. I higly recommend..

The book present a clear and comprehensive methodology to make a strategy at three levels: corporate, business and functional. Include the Porter and BCG analysis. The method explain each step to make a complete analysis of the business before the formulation of the strategy. Each step is practical and adaptive to any kind of business.

This book is excellent. I found the book extremely useful in formulating a strategy for my organization. I have read many theoretical books about strategy that have given me insight into What Strategy Is but this is the first How Strategy Should Be Implemented nuts-and-bolts book (of course, in addition to What Strategy Is). If you are planning to write a strategy for your organization this is the best book that I have seen. The book was written in 1996 yet covers all the concepts of Porter, Balanced Score Card, etc. Most of the strategy books assume that there is a facilitator helping us do the strategic planning. This book doesn't assume anything and is a great tool for businessmen who are trying to formulate a strategy by themselves. Highly recommended, esp for the practitioners.

Good stuff, but a pretty dry read - definitely one that you can put down, but still good when taken in small parts.

Need to know about the fundamental concept and process in Strategy? read this book, you will find a comprehensive description in "easy to understand" language, even that you're a beginner in Strategic Management. This book is a usefull guide for anyone, no matter you're a undergraduate, Graduate or Doctoral student. A state of the art of Strategic Management.

Very exciting knowledge from the expert