Customer Reviews

Strategy Is Destiny: How Strategy-Making Shapes a Company's Future

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Prof. Burgelman is no Michael Porter.

Where Prof. Porter communicates complex ideas in simple terms, Prof. Burgelman finds extremely complicated ways to obscure simple ideas.

Luckily, this book is chock full of quotes and examples that Burgelman largely leaves untouched.

If you factor out Burgelman's poor organization, unbridled love for Intel, and penchant for incomprehensible prose, this is a great book. Burgelman was indeed provided unparalleled access to one of the most successful companies of the 20th century. The stories he tells are true. The quotes and examples are not self-serving.

The only thing missing here is a control group. Intel has entered the 21st century riding at least one strategic inflection point (a favorite term of Dr. Grove's). It would have been interesting if Burgelman would have stopped being a cheerleader for a moment and compared Intel to its closest analog: IBM of 10-15 years ago. Dr. Grove and Intel's "ESM" would be well-served to follow Dr. Grove's own advice and learn lessons from the past.

Still, a fascinating book, particularly for the competitive strategist. Not for the faint of heart.

This is mainly an academic book, yet it can be insightful for CEOs or high and middle level executives too. The book describes and analyzes the extensive work of Prof. Burgelman in Strategy Process. Strategy-making cannot be considered as a pret-a-porter suit, yet Prof. Burgelman's model provides means to understand how to taylor one's suit.