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Strategy For You: Building a Bridge to the Life You Want Hardcover – January 24, 2012


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Strategy For You: Building a Bridge to the Life You Want + Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action + Elevate: The Three Disciplines of Advanced Strategic Thinking
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Product Details

  • Hardcover: 160 pages
  • Publisher: Greenleaf Book Group Press (January 24, 2012)
  • Language: English
  • ISBN-10: 1608322513
  • ISBN-13: 978-1608322510
  • Product Dimensions: 8 x 5.1 x 0.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #646,019 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Rich was able to teach my team strategy concepts and tools to change the way we think as leaders and move us from tactical to strategic thinkers. "Strategy for You" takes these foundational strategy principles and illustrates how people can apply them to their overall lives."
--Dave Taylor, director, Emerson Canada Engineering Center
- --Dave Taylor, director, Emerson Canada Engineering Center (01/24/2012)

More About the Author

Rich Horwath is a New York Times, Wall Street Journal and USA Today bestselling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 50,000 managers around the world develop their strategic thinking skills. A former Chief Strategy Officer and professor of strategy, he brings both real-world experience and practical expertise to help leaders build their team's strategic capabilities.

Rich and his work have appeared on ABC, CBS, CNBC, CNN, NBC and FOX TV. He is recognized in the textbook Strategy in the 21st Century as one of the key contributors in the history of strategic management for his thought leadership in the field of strategic thinking. A highly sought-after keynote speaker, Rich has spoken to leaders at world-class companies including Google, Intel and FedEx and has been ranked the #1 speaker on strategy & innovation at national conferences.

Rich is the author of six books, including, Elevate: The Three Disciplines of Advanced Strategic Thinking, which a leader at Intel proclaimed: "If you only read one book on strategy, this has to be that book!" His book, Deep Dive: The Proven Method for Building Strategy, has been described by the Director of Worldwide Operations for McDonalds as "...the most valuable book ever written on strategic thinking." And Strategy for You: Building a Bridge to the Life You Want, helps people apply the principles of business strategy to their overall life.

Customer Reviews

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Best book ever and well worth the investment - this one is a keeper for years and years to come.
JL
Rich does an outstanding job in applying concepts many of us are used to seeing in the business world, and applying them to your personal life situation.
RDS
I think Rich Horwath has gotten to a place where he is able to explain ideas on strategy in simple yet powerful and practical ways.
Dan Coughlin

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Dan Coughlin on March 22, 2012
Format: Hardcover
In 1996 I read a book called, The Road Less Traveled & Beyond: Spiritual Growth in an Age of Anxiety by Scott Peck. In it I read a quote from Oliver Wendell Holmes: "I don't give a fig for the simplicity on this side of complexity, but I would die for the simplicity on the other side." I took that to mean you really have to study a topic intensely for a long period of time before you can explain it in simple, easy-to-understand terms. I think Rich Horwath has gotten to a place where he is able to explain ideas on strategy in simple yet powerful and practical ways. In this book, Strategy For You, Rich has made the complicated simple and easy to understand and he helps the reader apply the business idea of strategy to his or her personal life.

Here are some specific ideas I really liked:

First, GOST with a Purpose and a Vision. I really like the simplicity of GOST. By far the simplest and easiest to understand explanation of goals, objectives, strategies and tactics I've ever read. If I had known that 15 years ago I could have saved a lot of groups endless time arguing about the difference between strategies and tactics. Also, I really like the idea that GOST has to be based on a purpose and a vision.

Second, I like the humorous, and usually self-deprecating humor, stories in the book (like the guy in Africa who wanted to marry Rich's wife, Anne).

Third, I like the way Rich defined his terms. For example, I really like the definition of a decision, which means to cut off. That was a perfect way to encourage people to get focused.

Fouth, I liked the Individual Survey. I think this tool at the beginning of the book helps the reader personalize the ideas in the book to the areas that mean the most to him or her.

All in all, I believe your investment of time in this book will be time well spent. I believe you will walk away with ideas you can use right away that will impact the future direction of your life.
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Format: Hardcover
There are business situations in which the goal is to ascend (e.g. to reach a higher level of productivity, efficiency, profitability) and other situations in which the goal is to descend (e.g. to drill down past symptoms to the root causes of a problem) and successfully achieving either goal depends almost entirely on one's attitude. Long ago, Henry Ford observed, "Whether you think you can or think you can't, you're right." Attitude is even more decisive when there are severe challenges to overcome. Years later, Jack Dempsey had this in mind when explaining that "champions get up when they can't."

I mention all this because, in an earlier book, Deep Dive, Rich Horvath makes brilliant use of extended metaphors for both ascension and descent. He provides a cohesive, comprehensive, and cost-effective program by which to prepare to achieve success at either great heights or great depths. More specifically, he explains the four types of strategic thinkers, the strategic thinking assessment, and the three disciplines of strategic thinking

Note: It is impossible to exaggerate the importance of an appropriate strategy. I presume to suggest that you think of a strategy as a "hammer" that drives "nails," or tactics. It guide and informs initiatives to achieve the given goal or objective. In his latest book, Howath again invokes an extended metaphor - bridge building - while suggesting that a sound strategy resembles a bridge in some respect as it enables people to make effective use of their resources - time, talent, and money - to achieve their goals. So, strategies can drive organizational as well as individual initiatives but they can also facilitate connections and eliminate barriers to those initiatives.
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3 of 5 people found the following review helpful By RDS on March 2, 2012
Format: Hardcover
Rich does an outstanding job in applying concepts many of us are used to seeing in the business world, and applying them to your personal life situation. This is a book that can help you to figure out how to improve your own life and how to reach you goals in your personal life, in an easy to understand, very practical manner. The connection Rich makes between building a bridge and managing your life is a brilliant way to explain it. If you are looking for a bag full of promises on how you can instantly change your life, and make everything great overnight, dont read this - go buy a lottery ticket. But if you are honestly looking for a way to process and develop a pathway to reach your goals in life, then this is a "must read" for you - go get this book
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1 of 2 people found the following review helpful By Kate Colbert on January 28, 2013
Format: Hardcover
I have read nearly everything written by Rich Horwath, and have a great appreciation for his insights and how they have helped leaders and organizations think and execute more strategically (and profitably). Imagine my surprise when I opened Rich's latest book, Strategy for You, to discover that his recommendations this time would change more than just my work performance, but my entire life.

Like many mid-career professionals, I had arrived at a place where my whole life was about my work. I spent more time at the office (or thinking about workplace projects) than I spent enjoying hobbies, family and sleep combined. I have been commended for my strategic thinking in the workplace (much of which I'd honed through lessons from Horwath!), and thought I had a strong plan in place for everything that matters. Within the first few pages of Horwath's book, however, I felt shaken to my core. I didn't have a plan for my mind, body, relationships or finances. How was it possible that the truly important things in my life have never made it into my "strategic plan?"

If you have even an inkling that the many dimensions of your life might be out of balance or that you're not moving swiftly toward the life you really want to live, you should read this book. It's not "self help" in a touchy-feely way - it's a challenge from one business person to the rest of us to use the strategic thinking and planning skills we have learned and perfected in our careers to start focusing on the other parts of our lives that matter. And, by the way, this book will make you sharper at work too.
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