1930. Illustrated. Contents: Are Great Men Different from Me?; The Secret of Making People Like You; An Easy Way to Make New Friends; How to Interest and Convince People; Letting the Other Fellow Do the Talking; The Knack of Getting Cooperation; Strategy That Few Can Resist; Trading Pennies for Dollars; How to Make People Say Yes; More Detective Work; Three Successful Salesmen and Their One Secret; Winning Your Way Against Opposition; How to Avoid Making Enemies; A Sure Way to Win People's Good Will; Sizing Up the Other Fellow; Things to Look for in Judging People; A Simple Way to Develop Personality; Making Men Glad to Work; Tuning in on People; Right and Wrong Methods of Praising People; How to Get Credit for What You Do; Creating Your Reputation; Putting Your Ideas Across; Have You a Poker Face? Playing Your Cards to Win; Mistakes to Avoid in Using Humor; When and How to Put Up a Fight.
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