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5.0 out of 5 stars
The impact of the Internet on strategy, December 1, 2001
This review is from: Strategy and the Internet (HBR OnPoint Enhanced Edition) (Digital)
Michael E. Porter is a Professor of Business Administration at Harvard Business School. He is a leading authority in the field of competition and strategic management. This article was published in the March 2001 issue of the Harvard Business Review. "The key question is not whether to deploy Internet technology but how to deploy it." According to Porter companies should build on the proven principles of effective strategy since the Internet per se will rarely be a competitive advantage. "Many of the companies that succeed will be ones that use the Internet as a complement to traditional ways of competing." In order to prove his point Porter discusses a long list of subjects, such as distorted market signals ("New technologies trigger rampant experimentation ... as a result, market behavior is distorted and must be interpreted with caution."), the impact of the Internet on the five competitive forces and industry structure ("Its greatest impact has been to enable reconfiguration of exisiting industries."), and the myth of the first mover. He then switches over to the future of Internet competition ("The next stage of the Internet's revolution will involve a shift in thinking from e-business to business, from e-strategy to strategy."), discussing the impact of the Internet on competitive advantage. Porter also discusses the Internet as a complement to traditional business. He uses sidebar and figures to translate the impact of the Internet into his famous models and frameworks (five forces, strategic positioning, and value chain). "Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage." Although this article has come too late for many Internet companies, it is essential reading for managers of organizations that are considering or need to improve their online strategy. It provides great insights into how the Internet links into traditional business and strategies. For readers unfamiliar with Porter's previous work I recommend his 1996-article 'What is Strategy?', or his book 'On Competition' which is great value-for-money. The author uses simple US-English.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
The impact of the Internet on strategy, December 1, 2001
This review is from: Strategy and the Internet (HBR OnPoint Enhanced Edition) (Digital)
Michael E. Porter is a Professor of Business Administration at Harvard Business School. He is a leading authority in the field of competition and strategic management. This article was published in the March 2001 issue of the Harvard Business Review. "The key question is not whether to deploy Internet technology but how to deploy it." According to Porter companies should build on the proven principles of effective strategy since the Internet per se will rarely be a competitive advantage. "Many of the companies that succeed will be ones that use the Internet as a complement to traditional ways of competing." In order to prove his point Porter discusses a long list of subjects, such as distorted market signals ("New technologies trigger rampant experimentation ... as a result, market behavior is distorted and must be interpreted with caution."), the impact of the Internet on the five competitive forces and industry structure ("Its greatest impact has been to enable reconfiguration of exisiting industries."), and the myth of the first mover. He then switches over to the future of Internet competition ("The next stage of the Internet's revolution will involve a shift in thinking from e-business to business, from e-strategy to strategy."), discussing the impact of the Internet on competitive advantage. Porter also discusses the Internet as a complement to traditional business. He uses sidebar and figures to translate the impact of the Internet into his famous models and frameworks (five forces, strategic positioning, and value chain). "Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage." Although this article has come too late for many Internet companies, it is essential reading for managers of organizations that are considering or need to improve their online strategy. It provides great insights into how the Internet links into traditional business and strategies. For readers unfamiliar with Porter's previous work I recommend his 1996-article 'What is Strategy?', or his book 'On Competition' which is great value-for-money. The author uses simple US-English.
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5.0 out of 5 stars
As relevant as ever, July 12, 2008
This review is from: Strategy and the Internet (HBR OnPoint Enhanced Edition) (Digital)
This pdf helped me tremendously in determining just how we incorporate the Internet into our strategy and company. To this day, I still refer back to this timeless masterpiece for guidance, advice and motivation on what the Internet ought to do for our company and how we need to embrace it. I highly recommend this pdf.
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