The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching and consulting in strategy with cutting edge research to form an exciting new textbook. Marrying comprehensive coverage of strategy with an incisive and analytical approach, the new text is ideal for undergraduate and MBA students taking a strategic management, corporate strategy or business policy module.The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a strong emphasis on practice, the book explores contemporary topics, including risk management, strategic change, corporate governance, the learning organization and the implementation of strategy for performance and process improvement. The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases* furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions
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Book Description
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About the Author
John McGee is a Professor at Warwick Business School, University of Warwick in the UK. Professor Howard Thomas is Dean of Warwick Business School, University of Warwick. David Wilson is a Professor at Warwick Business School, University of Warwick.
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Why another book on strategy? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Harvard Business Review, Strategic Management Journal, Free Press, Online Learning Centre, Deutsche Post, John Wiley, Boston Consulting Group, North America, Harvard Business School Press, Oxford University Press, Walt Disney, Big Mac, General Electric, Time Warner, Blackwell Business, Michael Eisner, The Strategy Reader, Academy of Management Review, Hong Kong, Journal of Management Studies, Percy Barnevik, Prentice Hall, American Economic Review, Big Pharma New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Why another book on strategy? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Harvard Business Review, Strategic Management Journal, Free Press, Online Learning Centre, Deutsche Post, John Wiley, Boston Consulting Group, North America, Harvard Business School Press, Oxford University Press, Walt Disney, Big Mac, General Electric, Time Warner, Blackwell Business, Michael Eisner, The Strategy Reader, Academy of Management Review, Hong Kong, Journal of Management Studies, Percy Barnevik, Prentice Hall, American Economic Review, Big Pharma New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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