Strategy, Leadership and the Soul presents a new paradigm for organizations. In building their case, the authors present a unique analysis of the dynamics of organizational evolution since 1850 to the present day, reflecting on how the context of the changing nature of society over time has informed the necessary adjustments in structure and leadership and in what way these have been vital to the sustainability of those organizations. The current quixotic context for both small and large organizations - the rapidly changing business landscapes, global interconnectedness, technological innovation and the diversity of the needs of customers and employees alike - requires organizations to 'be in a state of permanent transformation if they are to survive', to become transorganizations. And in order for these transorganizations to survive, a new style of leader is required - a transleader. From their experience as consultants, the authors conclude that transleaders must transform themselves first rather than look to the outside for a solution. The soul of an organization is the intrinsic corporate identity that underlies all that it does, that informs its business practices, its aims and goals, its internal and external relationships and its intangible sense of direction-shared in an aligned way between its employees, its managers, its shareholders and its business partners. It is the extremely present and powerful set of beliefs that make the organization what it is. This is not the same as superficial PR or the 'image' on advertisements, nor is it just brand identity or corporate culture, but the identity that defines and aligns the relationship it has within the various sectors of the organization and in its interface with the global community.
Jennifer Sertl is a thought leader in the emerging field of corporate consciousness - the convergence of Neuroscience and Existential Philosophy fostering inspiration and subsequently creating strategic advantage and enhancing value.
Jennifer is an internationally respected author, keynote speaker and the president and founder of Agility3R an organizational effectiveness company which primarily focuses upon the optimization of customer value by aligning corporate objectives with the individuals responsible for delivering results. Jennifer had successfully run three separate C-level 'think tanks' over a five year period prior to establishing Agility3R in (insert year) Over the past 12 years Jennifer's expertise and keen insights have dominated paradigm shifts in executive leadership, employee engagement and shareholder responsibility in both privately held and publicly traded corporations in the transportation, telecommunications and health care industries including: Blue Cross Blue Shield, Frontier Communications, Genesee and Wyoming Inc., Optimax Systems Inc., Zotos International, Global Crossings, Landsman Development Company, Tabtronics, and nearly thirty other businesses. In supporting the growth strategies of small companies Jennifer has established an international peer-to-peer learning environment contributing to economic development in several countries.
Jennifer runs a business simulation strategy game called Interplay® that facilitates awareness and personal accountability focused upon quantifying intangible assets and human capital.
Jennifer's book, published by Triarchy Press in the United Kingdom, called Strategy, Leadership and the Soul was released in Q2 2010 and is available on Amazon.com.
Jennifer is a wife and the mother of three children ranging in age from teenager to toddler, active in her community and serves on several boards. She holds dual majors in English and philosophy from the University of Colorado at Boulder.
