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What's Your Strategy for Managing Knowledge? (HBR OnPoint Enhanced Edition) [Download: PDF] [Digital]

Morten T. Hansen , Nitin Nohria , Thomas Tierney
4.0 out of 5 stars  See all reviews (1 customer review)

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4.0 out of 5 stars Strategies for knowledge management December 15, 2001
This 1999 Harvard Business Review article is written by some real management heavyweights. Morten Hansen is an assistant professor and Nitin Nohria a professor of organizational behavior at Harvard Business School. Thomas Tierney is the worldwide managing director of Bain & Company, the famous management consultancy organization.
The foundation of industrialised economies has shifted from natural resources to intellectual assets (knowledge workers). The authors believe that the choice between codification (re-use of knowledge through high-quality, reliable, and fast information-systems) and personalization (channeling individual expertise through creative, analytically rigorous advice) is the central one facing virtually all companies in the area of knowledge management. Companies that isolate knowledge management risk losing its benefits, which are highest when it is co-ordinated with human resources, infomation technology, and competitive strategy. The authors use examples from health care (Access Health in New York City), management consultancy (Bain & Co. and Andersen Consulting - now Accenture), through to high-tech (Dell, HP).
In this article, the authors describe and discuss an important issue for knowledge-based companies - remember Peter Drucker? I did enjoy this article since it combines inside industry knowledge (one co-author from Bain & Company) and academical management theory (two co-authors from Harvard Business School). I also feel some influences from Michael Porter's three generic strategies - differentiation, cost-leadership, and focus. The article is written in simple US-English.
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