Customer Reviews

Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage

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4 star:		(1)
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This book will be a winner as Vasconcellos e Sá offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination.

Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg school of Management, Northwestern University

A clear, detailed, informative explanation of attack and defense strategies. The book provides the most vivid use of military strategy to shed light and insight on effective business strategies. The author is extremely straightforward in presenting his ideas and conclusions. Cuts-to-the-chase; a no-nonsense book that delivers an abundance of substance. If it's military strategy, business strategy or, ideally, the linkages between the two that interest you, you'll appreciate this book. Highly recommended.

It is for many years popular to mix marketing and military strategy in the marketing books, starting with Trout's and Ries'es "Marketing warfare". Most of them aren't worth reading as they are just military legends reprinted with the final sentence added, going something like this:"you also use this experience and adopt it in marketing".
This book is a pleasant exception. If Philip Kotler described it as a book "which encourages your strategic vision and develops your imagination" it says something about it.
The author methodically covers all military strategies and gives very up-to-date examples from the marketing about every single one of them. What makes this books different from the others is that it is very structural and offers systematic approach, which is pretty rare nowadays, especially in marketing.
You should keep it on your table within hand reach. I do, so competitors - watch out!

either in your business or personal life - you always will face competition and conflicts. there are some strategies that will raise your chances for success, and there are that will otherwise. in this book you will find concisely presented experience of generations that you can use at your advantage. well written, with examples from war tactics and business competitions, this book must be under your belt.

What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e Sá has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader's chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. We recommend this detailed, if dense, take on the usual business and battles analogies.

This is an invaluable strategy manual.

Glenn Baker, NZ Business

This is a book no company should be without.

Sheena Rawcliffe, Algarve Resident

A stimulating technical analysis.

Bruce Lloyd, Long Range Planning

This book is an invaluable strategy manual for managers, marketers and entrepreneurs. The profusion of examples and activities makes for an engaging read.

Mark Whitley, Strategy Magazine

Ce livre n'est pas uniquement un exercice ou une méthodologie, une discipline, mais aussi une technique motivante et inspirante pour le travail au quotidien.
Nous avons même installé une "war room" dans ma entreprise, décorée avec des objets symboliques de notre entreprise et de nos concurrents, où sont affichées des phrases qui incitent à l'action et à la guerre.

D'ailleurs, si le livre est très détaillé, il n'en demeure pas moins que nous n'essayons pas d'appliquer des recettes toutes faites.

Si je devais tirer une leçon du livre, ce serait: mettre en forme ses idées de manière systématique, connaître parfaitement son concurrent et concevoir la vie comme un jeu d'échecs.

Alberto da Ponte, Scottish & Newcastle CEO for Portugal