For Strategic Management and Business Policy courses for the undergraduate. John Voyer joins the already winning combination of Mintzberg and Quinn for this new version of the book that teaches "how strategies really form". This text will provide the most balanced and easily accessible coverage of the various schools of thought in strategy. The authors have strengthened the "formulation" material while keeping the already thorough coverage of "formation" material intact.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Vast knowledge in very digestable form,
This review is from: Strategy Process, The - European Edition (Revised) (Paperback)
As frightening as the volume of the book might see, it is written very well and it is very contemporary with the topics discussed in.The book is divided in several sections with general theory and implications disussed first and with some real cases presented afterwards. Each case is usually backed with some questions to think about and to extract the essence of it. The complete book feels like being a student in the class with authors performing as teachers (as they also do sometimes). Concepts of strategy are extremely tricky. It can hardly been negotiated if there is a strategy or if you just got to have the feeling or if there simply are people who earn 1 million US$+ a year that turn into gold everything they touch and you can't run a serious business without them. This book will help you understand that strategy exists, will teach you how to define it and set it through and how to predict the future and react on it. But as real life is, many things can happen. You get the driver's licence after you learn the basics of driving. But no one can tell after you get the licence if you will get involved into the crash and when. Many people expect from such books that they will get a broad pavement covered with roses to walk through their careers on simply by paying some 70 US$. How naive they sound sometimes. The pen alone doesn't write a book, it is just an instrument to success, behind which stands an enormous human effort. This wonderful book is only an instrument to avoid some crashes of company in your career. If it can therefore win you a job or a mere 100 US$ raise, it has paid back heavily, don't you think?
1 of 3 people found the following review helpful:
5.0 out of 5 stars
A good book,
This review is from: Strategy Process, The - European Edition (Revised) (Paperback)
This is an important and recent strategy book. I recommend it for MBA students and managers.
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