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Strategy: Process, Content, Context: An International Perspective 2nd Edition

9 customer reviews
ISBN-13: 978-1861521392
ISBN-10: 1861521391
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Editorial Reviews

About the Author

Bob de Wit is director of the Strategy Academy, an international research and educational institution focusing on strategy, leadership and business innovation issues ( He is also managing director of Strategy Works, an international strategy consulting and coaching firm that facilitates boardroom decision-making and guides companies through processes of strategic renewal (

Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group `The Practice of Strategy¿, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.

Prof. Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University. Ron studied Political Science at the University of Alberta in his native Canada. After receiving his bachelor's degree he moved to the Netherlands and got his MBA and PhD at the Erasmus University in Rotterdam. From 1987 to 1998 he was a professor of strategic management at the Rotterdam School of Management / Erasmus Graduate School of Management. During this period he taught strategy in 15 countries, at universities and in companies, and acted as consultant to a wide variety of firms. For two years he was also Associate Director of RSM, in charge of managing the MBA Program. Since 1998, at the Center for Strategy & Leadership and its predecessors, Ron has combined boardroom consultancy work with in-company trainings and applied management research. As consultant he works with many top international companies on such topics as corporate strategy, business innovation, strategic alliances and strategies for growth. As trainer he has given seminars and training courses to hundreds of companies around the world and lectured at more than 30 universities. He has (co-)authored numerous articles and books, among which the internationally leading textbook on strategic management, Strategy - Process, Content, Context: An International Perspective. Over 250.000 copies have been sold so far and the book is used at more than 200 business schools around the world. In 2005 the 2nd edition was published of Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, while his latest book, Mapping the Mind of the Strategist, was published in 2007.

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Product Details

  • Paperback: 1280 pages
  • Publisher: Cengage Learning Business Press; 2 edition (June 25, 1998)
  • Language: English
  • ISBN-10: 1861521391
  • ISBN-13: 978-1861521392
  • Product Dimensions: 9.8 x 7.5 x 1.7 inches
  • Shipping Weight: 4.1 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #5,370,221 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Sami Ali on July 26, 2013
Format: Paperback Verified Purchase
For my MBA study I bought four good-rated strategy books from Amazon. Luckily that book was suggested as the main text book by our course professor . As you can see, it has a limited number of reviews in Amazon, which left me really wondering. I believe this is one of the top best business strategy and business thinking books ever written. Amazingly, it suite a wide variety of audience from naive student just looking for high-level strategy understanding to really deep thinker who may question even fundamental concepts. It offers a very solid structural approach in dealing with complex subject matter of strategy. Right from beginning, the book encourage you to think and question while reading in a very smart and attractive way. It set your mindset from early chapters to realize that there is no common agreement on even the definition of strategic management and there is big question by managers about its real practical value. But do not worry, it is NOT a dry theory book, it is a real live one and offers tons and tons of structured information and perspectives. This great book is guided by looking into strategy from three parent perspective of Strategy as a Process ( the HOW), Strategy Context (WHERE: environment and circumstances) and Strategy Contents (What: the product of strategy process).
This book can safely stamped with "money-back guarantee, if not satisfied"
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Format: Paperback
I have left this book at five stars despite its lack of a focus on the totality of the costs picture, and the urgency of decision-support, because I want to cross-fertilize this book into the national, military, and law enforcement strategic regimes (largely non-existent, hence the need), and I consider it to be world-class in all that it presents.

First the gaps: neither "costs" nor "intelligence" (nor "decision-support" appear in the index to this book, which is both a commentary on the content, and a commentary on the index, since I do see the words elsewhere in the book.

"True costs" or "natural capitalism" is emerging as the single most important strategic concept for both political and business leaders. Up to this point corporations have been allowed to privatize profit and externalize the bulk of their "true costs" to the individual taxpayer. That is coming to an end. The public now has a digital memory, the World Index of Social and Environmental Responsibility (WISER) is calculating and posting the true cost of everything (e.g. a T-Shirt from Bangladesh has 4,000 liters of virtual water they do not have to export), and Amazon is positioning itself to provide point of sale "true cost" to the individual buyer via cell phone scan back on the bar code: water, fuel, sweatshop, and tax avoidance content at the point of sale. Revolutionary. It will change the marketplace and who wins, who loses in business, nearly overnight (ten years).
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1 of 1 people found the following review helpful By FooFoo on January 17, 2014
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We used this book for our MBA class in Australia and it was probably the best textbook written in the whole course. I thoroughly enjoyed all the case studies. Would definitely keep it on my book shelf for future reference.
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1 of 1 people found the following review helpful By Christiam on February 18, 2014
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A mandatory textbook for strategists, it contains general information and interesting case studies. It divides the study of strategy in comprehensible elements. The proposed debates in every chapter make the reader think.
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2 of 3 people found the following review helpful By Haggai Elkaiam on June 14, 2011
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I bought this book to get started in business strategy. I stumbled upon other strategy books in the past, and I was expecting, in a way, more of the same: A step-by-step guide to formulating and implementing a business strategy (but, hopefully, one well written).

I got much more than I expected: This is a book that raises questions and gives you the tools to find your own answers. It combines short introductions into topics in strategy (for example, control vs. chaos in the organization) with key articles on these subjects. Reading each chapter makes you think about your own point of view, and lets you find your own way instead of telling you which one is the right way.

If you want to get to know most key issues in the business strategy field, and develop your own point of view about them, this is the book for you.
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