Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors [Hardcover]

Michel Robert (Author)

Book Description

Publication Date: November 1, 1997

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Editorial Reviews

From the Back Cover

Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors, noted consultant Michel Robert shows you how to use strategic thinking, today's most important management tool, to put your company on a growth-oriented path to the future.

Find out how to:
overcome the key obstacles to strategic thinking;
craft a future profile for your organization;
articulate a meaningful business concept;
utilize strategic leverage;
make competition practically irrelevant;
benefit from product innovation and market fragmentation;
avoid mistakes when making alliances and acquisitons

Filled with fascinating case studies that reveal the wisdom of Robert's theories, this bold and inspiring guide will help you to outthink, outsmart, and outpace your competitors.

About the Author

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.

Product Details

• Hardcover: 269 pages
• Publisher: McGraw-Hill; 1 edition (November 1, 1997)
• Language: English
• ISBN-10: 0070531331
• ISBN-13: 978-0070531338
• Product Dimensions: 9.1 x 6.3 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #501,602 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

1.0 out of 5 stars Another clone, January 10, 2002

By 

"andreiy" (Moscow Russian Federation) - See all my reviews

This review is from: Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors (Hardcover)

Unfortunately I bought this book after "The Power of Strategic Thinking" that I found full of very interesting ideas, insightful and thought provoking.
If I only knew that it has almost no differences with "Strategy Pure and Simple" I would've never done it. The book is written by copy-and-paste method. There are whole pages and chapters there that were not even worded differently - direct citations from the previous book. The only enhancement - pictures in "The Power of Strategic Thinking" look more silly but are actually the same.
There are probably some fans of Mr.Robert who buy all his books as collectible items but to me it seems like cheating - the same product under new cover. Total disappointment. It also brings doubts about all `true stories' Mr.Robert tells about his successes with 300 companies.

15 of 18 people found the following review helpful:

5.0 out of 5 stars Mike Robert, King of Strategic Thinking, does it again!, August 16, 1999

By 

Adam Lefton (Schaumburg, IL USA) - See all my reviews
(REAL NAME)   

This review is from: Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors (Hardcover)

When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert truely has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. This is Mike Robert's third book on the subject, and it is every bit as powerful as the first two. Whenever a client asks me to assist them on their strategic thinking journey, Mike's principles are a guiding force and his books are must reading. Adam Lefton

6 of 6 people found the following review helpful:

5.0 out of 5 stars Highly Recommended!, July 30, 2001

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors (Hardcover)

Michael Robert presents a well-organized plan to enable you to produce a distinctive strategy. He emphasizes the need for strategic thinking, which sets out a vision of where your company is going. Use this as your basis for making the appropriate choices and plans. Clarify what your company is, and is not, to avoid becoming scattered and overextended. Robert uses the metaphor of playing a game as his framework. Every CEO must carefully choose what game to play, and how to craft a strategy to make and shape the rules. To illustrate these principles, Robert draws on actual examples from client companies, alternating a step-by-step guide to strategic planning with brief case studies that demonstrate strategic thinking. We [...] recommend this book to top executives and managers in large companies.