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Strategy Pure and Simple [Hardcover]

Michel Robert (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors 3.9 out of 5 stars (8)
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Book Description

Publication Date: June 1993

"comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } "comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.

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Product Details

Hardcover: 224 pages
Publisher: Mcgraw-hill Inc (June 1993)
Language: English
ISBN-10: 0070531315
ISBN-13: 978-0070531314
Product Dimensions: 9.1 x 6.2 x 1 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #1,340,567 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful:

5.0 out of 5 stars The most useful book on strategic thinking I've encountered., March 1, 1997

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This review is from: Strategy Pure and Simple (Hardcover)

When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. Four years later, I find myself consulting for a major insurance and annuity provider who's seeking to establish a disciplined new product development process. The books we're using as our guide? Mike Robert's "Strategy, Pure and Simple" and "Product Innovation Strategy, Pure and Simple". I wouldn't have it any other way. If you're considering improving your company's strategic planning and new product development processes, I highly recommend both of Mike Robert's recent works (unless, of course, you're competing with the company I'm currently working with.

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