...a smart book about creating a workable sustainability plan for your organization. --Associations Now, June 2009
...useful and refreshingly nondoctrinaire book...tells vivid and interlocked stories that stick in the brain. --Stanford Social Innovation Review, Summer 2009
About the Author
Adam Werbach, Global CEO, Saatchi & Saatchi S. Adam is an environmental activist who was elected as the youngest-ever national president of the Sierra Club in 1996 when he was 23 years old. In late 2004, he wrote and presented a widely-circulated speech referred to as "Is Environmentalism Dead?" (the official title was "The Death of Environmentalism and the Birth of the Commons Movement") at the Commonwealth Club of California. Werbach founded Act Now Productions to consult to nonprofits and work with corporations that wished to green their enterprise, including clients such as Autodesk, Procter & Gamble, Cisco Systems, Columbia Records, General Mills, Sierra Club, and World Wildlife Fund. In 2006, he controversially began to work with Wal-Mart to help lead their efforts in sustainability. In January 2008, Act Now Productions joined the global advertising firm Saatchi & Saatchi to become Saatchi & Saatchi S, which consults with large corporations to "create sustainable visions."