Amazon.com: Streaming and Digital Media: Understanding the Business and Technology (NAB Executive Technology Briefings) (9780240809571): Dan Rayburn: Books
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.
New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
* Discover how new video distribution channels & devices are affecting your content business * Learn what you should pay for online video services and what you should expect in return * Understand the differences between the Flash and Windows Media formats * Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals
Previous edition Amazon reviews - total of 10 reviews, all 5 stars. Sample below: ***** (5 star) Excellent intro to the business of streaming media, September 19, 2005 Reviewer: M. E. Rich (Seattle, Washington) - See all my reviews There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely. ***** (5 star) Excellent Read, September 30, 2005 Reviewer: Rick Peurifoy (Denver, CO USA) - See all my reviews As President/CEO of my own company, I found this book invaluable. I've read other streaming video books and this roadmap for efficient and effective video delivery is the best I've read. The emphasis on ROI in the context of "cutting edge" technologies was perhaps the most beneficial attribute of the book to my company. That said, the A-Z mechanics of implimenting streaming video or improving one's existing streaming video business model were extremely informative. I highly recommend this book to anyone considering digital media or to those currently using the technology with thoughts of streamlining and economizing their existing video delivery process. Dan Rayburn a guy worth listening to! ***** (5 star) Required Reading..., September 28, 2005 Reviewer: Christopher Kelly (New York, NY United States) - See all my reviews
About the Author
Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.
"Dan Rayburn is recognized as the ""voice for the streaming media industry"" and as one of the Internet industry's foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years. As a passionate leader and spokesperson in the field of streaming and digital media, Mr. Rayburn is noted for his expertise and insight pertaining to digital media business models, industry foresight, hardware and software products, delivery methods and cutting edge technology solutions globally.
He is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry and corporations adopting Internet based audio and video technology. Its website (www.StreamingMedia.com), print magazine, research reports and tradeshows (Streaming Media East and West) are considered the premier destinations both in person and online for professionals seeking industry news, articles, white papers, directories and tutorials.
Prior to StreamingMedia.com, he founded a streaming media services division for the Globix Corporation, a publicly traded NASDAQ company, which became one of the largest global streaming media service providers specializing in on-site event production for webcasts around the world. Prior to Globix, he co-founded one of the industry's first streaming media webcasting production companies, Live On Line, successfully acquired by Digital Island for $70 million dollars.
An established writer, Mr. Rayburn's articles on streaming media trends and technologies have been translated into four languages and are regularly published in major trade magazines and web portals around the world. He is Series Editor for a new series of Streaming Media related books for Focal Press entitled ""The Dan Rayburn Hands On Guide"" Series. He is co-author of ""The Business of Streaming & Digital Media"" and ""Hands on Guide to Webcasting"".
Regularly consulted by the media for insight into business trends and technology, Mr. Rayburn has been featured in over one hundred print and on-line articles that have appeared in The New York Times, The Seattle Times, Crain's B2B Weekly, Broadcasting & Cable, Electronic Media, Mediapost.com, POST Magazine, ProAV Magazine, INS Asia, Internet.com, Radio Ink, EContent Magazine, Nikke Electronics and Wired.com among others. He has also appeared on many TV programs including those on CNN and CBS.
Mr. Rayburn also consults for corporations who are implementing digital media services and products in the broadcast, wireless, IPTV, security and cable industries. Over the past ten years he has helped develop, consult, and implement streaming media solutions for prestigious companies in the enterprise, entertainment and government sectors including A&E, ABC, Apple, Atlantic Records, American Express, BMG, BP, CBS, Cisco, Elektra, Excite.com, HBO, House Of Blues, ifilm, Indy 500, Intel, ITN, KPMG, Microsoft, MTV, NYTimes.com, Pepsi, Price Waterhouse Coopers, Qualcomm, RealNetworks, Sony Music, Twentieth Century Fox, United Nations, Viacom, VH1 and Warner Brothers among others.
For the past ten years, Mr. Rayburn has traveled internationally as a featured industry expert and has been sought out to keynote and speak on the current and future direction of streaming media technology, trends and business cases. A current technology advisor to many universities in the US, he has also taught Internet Broadcasting classes at New York University (NYU) and regularly lectures at numerous academic institutions. He is currently developing a series of distance learning classes with the Seattle Community Colleges, which will focus on teaching people the business and legal issues surrounding the implementation of streaming and digital media."
This review is from: Streaming and Digital Media: Understanding the Business and Technology (NAB Executive Technology Briefings) (Paperback)
This book tells you what you what you need to know from a business perspective. It doesn't take a one-size-fits-all approach. It makes you ask what your business needs are and then looks at how streaming media can help fulfill those needs. Simple and straightforward. Case studies are interesting addition and a helpful glossary is included.
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