Streaming and Digital Media: Understanding the Business and Technology (NAB Executive Technology Briefings) (Paperback)

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Editorial Reviews

Product Description

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data

* Discover how new video distribution channels & devices are affecting your content business
* Learn what you should pay for online video services and what you should expect in return
* Understand the differences between the Flash and Windows Media formats
* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals

About the Author

Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.

Product Details

• Paperback: 264 pages
• Publisher: Focal Press (April 12, 2007)
• Language: English
• ISBN-10: 0240809572
• ISBN-13: 978-0240809571
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #538,205 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Informative and straightforward, July 29, 2008

By	Kris (Seattle, WA) - See all my reviews

This book tells you what you what you need to know from a business perspective. It doesn't take a one-size-fits-all approach. It makes you ask what your business needs are and then looks at how streaming media can help fulfill those needs. Simple and straightforward. Case studies are interesting addition and a helpful glossary is included.