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Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business
 
 
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Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business [Hardcover]

Jeff Slutsky (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

September 18, 2007
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.

With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.

You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.

National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.

In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians.

For more information and a downloadable video, visit www.streetfightermarketing.com.


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Editorial Reviews

From Publishers Weekly

Despite the title's implicit promise to deliver down-and-dirty marketing tactics, the advice is tame. Drawing upon the practices of his Ohio-based consultancy, Slutsky assures readers they can maintain their company's current public exposure on half the budget, but the solution turns out to be a commonsense understanding of media demographics and cost-effective purchasing. Occasionally, there's a flash of insight—like using business cards from prize drawings to collect geographic data on customers—but most of Slutsky's methods are obviously conventional. Let's face it: a business owner who has to be reminded to include a phone number on all advertising material probably needs more help than one guide can offer. The handful of edgy suggestions may even border on the offensive—would you want to order something from a company that tricked you into opening its direct mailing ad by disguising it as a wedding invitation? And the let's put on a show mentality of the final chapter on special promotional events is likely to fall beyond the resources of most small businesses. Though none of these tips are actually harmful, they don't distinguish Slutsky from the rest of the marketing pack. (Sept. 18)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Consultant Slutsky sets out to help us get more results from our marketing dollar through his methods called Street Fighter Marketing, any cost-effective, well-organized, and measurable delivery of a message that leads to a purchase decision and sale. He focuses primarily on local business strategies of owners, managers, and employees at an individual location who are seeking neighborhood or community customers. Stressing the necessity of tangible results in the development, execution, and continuation of marketing programs, the author explains in detail the important calculation of ROMI (Return On Marketing Investment). With hundreds of low-cost opportunities that can be implemented locally, he describes his Street Fighter methods as a neighborhood-by-neighborhood, grassroots, in-your-face, take-no-prisoners type of approach. Although the book itself is a marketing tool for the author's consulting activities, Slutsky nevertheless offers valuable ideas and thoughtful perspective for library patrons in businesses with neighborhood operations as they face complicated and competitive business-development challenges. Whaley, Mary

Product Details

  • Hardcover: 256 pages
  • Publisher: Free Press (September 18, 2007)
  • Language: English
  • ISBN-10: 0743299140
  • ISBN-13: 978-0743299145
  • Product Dimensions: 9.2 x 6.3 x 1 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #243,065 in Books (See Top 100 in Books)

More About the Author

Jeff Slutsky is the leading expert on low cost community level marketing. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting.

His unique grassroots local store markeitng program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN. Jeff's client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, Sylvan Learning, Moe's Southwest Grill, and HealthSource Chiropractic.

He's Street Fighter Marketing and President of Jeff Slutsky Productions in Columbus, Ohio (800-SLUTSKY) which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He's is a seasoned speaking professional and has authored and published 10 books, three audio albums and six video training videos. But his most successful production to date . . . is the birth of his triplets!

 

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Most Helpful Customer Reviews

2 of 5 people found the following review helpful:
5.0 out of 5 stars A MUST for anyone marketing anything, anywhere, anytime!, October 21, 2007
This review is from: Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business (Hardcover)
When I picked up this book I was amazed. It gives the REAL rundown on how to spend your marketing dollars to get the best return on your marketing investment. In today's perplexing www marketing world, traditional advertising and other marketing tactics have taken on a different role. Jeff Slutsky gives you "the real skinny" on what works best NOW. For example, do you get the best return on your marketing investment through . . .

Newspapers?
TV - broadcast or cable?
Radio?
Outdoor advertising?
Yellow Pages directories?
Weeklies, Tabloids, etc?
Telemarketing?
Press releases?

And what about . . .
Advertising agencies?
Co-op advertising?
Publicity?
Conventions, tradeshows and exhibitions?
Consumer shows?
Sponsorship?
Advertising specialties and promotional products?

And I've only read the first section! Now I'm about to read how to make a website work for you.

Excuse me. I'm going to stop writing now because I want to get to get back to the book. Viva Mr. Slutsky!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
neighborhood marketing, local marketing program, business card drawing, mass advertising media, phone staff
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jeff Slutsky, Choice Award, Back Yard Burgers, Target America, Brad Baker, Burger King, United States, National Speakers Association, Wall Street Journal, The Sound of Music, Delivery Vehicle, Steve Rizzo, Marketing Solutions
Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
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