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The Wall Street Journal. Complete Small Business Guidebook Paperback – December 29, 2009


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Product Details

  • Paperback: 272 pages
  • Publisher: Three Rivers Press; 1 edition (December 29, 2009)
  • Language: English
  • ISBN-10: 0307408930
  • ISBN-13: 978-0307408938
  • Product Dimensions: 5.2 x 0.8 x 9.1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #482,018 in Books (See Top 100 in Books)

More About the Author

Colleen DeBaise is small business editor at The Wall Street Journal. Prior to that, she was deputy editor at BusinessWeek SmallBiz and has also been editor at SmartMoney magazine's small business site. She has reported on a variety of issues facing small business owners, including cash flow management, health care and retirement planning, and the challenge of work/life balance.

Before joining SmartMoney, DeBaise spent seven years at Dow Jones Newswires as a personal finance columnist and also lead court reporter, covering the wave of corporate scandals that broke in 2002. She has been interviewed on CNBC, MSNBC and Fox Business News.

DeBaise is a 2005 winner of the Newswomen's Club of New York's Front Page award for specialized writing. She has a master's degree from Northwestern University's Medill School of Journalism and a bachelor of arts in English from St. Lawrence University.

She can be reached at www.colleendebaise.com.

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Steven Cubbage on January 30, 2010
Format: Paperback Verified Purchase
This book covers the basics of running a small business better than any I've seen or read. It simply cuts to the chase and identifies resources that can actually help instead of filling pages with philosophy!

I would definitely recommend this book to anyone starting out or even seasoned small business professionals.
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2 of 2 people found the following review helpful By Love Good Books on February 19, 2012
Format: Paperback Verified Purchase
From a small business owner's perspective, I was just looking for a complete overview (not an MBA) of what I might be getting myself into with a small business. The author does a good job of pooling information from a number of various resources, business owners from all types of businesses, etc... so that you get a number of perspectives from retail, services, healthcare, and so on. If you're going to start a small business or if you already own a small business, this book is a nice checklist to assess your current situation and offers a nice backbone for creating your vision... because business have to be started twice, first in your mind, and then in real life.
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2 of 2 people found the following review helpful By Julie Smith on February 6, 2011
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This book was just OK. I breezed through it in an afternoon but I was looking for something a little more in-depth. It's OK if all you are looking for is a high-level overview. I expect more from a book titled "Complete" especially from WSJ.
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1 of 1 people found the following review helpful By E. M. on April 4, 2012
Format: Paperback Verified Purchase
If you are going into business this is a must read.

There is loads of valuable information even if you aren't starting your own business. It is not a fantasy page turner -- obviously, but if you want the business fundamentals then you have to check this book out.

Read alongside The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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