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The Wall Street Journal. Complete Small Business Guidebook [Paperback]

Colleen DeBaise
4.4 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

December 29, 2009
Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America’s most trusted source of financial advice. It answers would-be business owners’ biggest question—how do I fund my venture?—then explains the mechanics of building, running and growing a profitable business. You’ll learn:

• How to write a winning business plan
• Secrets to finding extra money during the lean years and beyond
• Ways to keep your stress in check while maintaining a work/life balance
• How to manage your time, including taking vacations and dealing
   with sick days
• Strategies for keeping your business running smoothly—from investing
   in technology to hiring the right people
•  Marketing and management basics
• When angel investors or venture capital might be an appropriate way
   to grow
• How to execute your exit strategy

Running the show may not always be easy, but the rewards can be tremendous. You may be on the job 24/7, but you have the freedom to call the shots, to hire whomever you want, to work when you want and to take your business as far as you want to go.

Frequently Bought Together

The Wall Street Journal. Complete Small Business Guidebook + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Price for both: $29.23

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Product Details

  • Paperback: 272 pages
  • Publisher: Three Rivers Press; 1 edition (December 29, 2009)
  • Language: English
  • ISBN-10: 0307408930
  • ISBN-13: 978-0307408938
  • Product Dimensions: 5.2 x 0.8 x 9.1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #183,778 in Books (See Top 100 in Books)

More About the Author

Colleen DeBaise is small business editor at The Wall Street Journal. Prior to that, she was deputy editor at BusinessWeek SmallBiz and has also been editor at SmartMoney magazine's small business site. She has reported on a variety of issues facing small business owners, including cash flow management, health care and retirement planning, and the challenge of work/life balance.

Before joining SmartMoney, DeBaise spent seven years at Dow Jones Newswires as a personal finance columnist and also lead court reporter, covering the wave of corporate scandals that broke in 2002. She has been interviewed on CNBC, MSNBC and Fox Business News.

DeBaise is a 2005 winner of the Newswomen's Club of New York's Front Page award for specialized writing. She has a master's degree from Northwestern University's Medill School of Journalism and a bachelor of arts in English from St. Lawrence University.

She can be reached at www.colleendebaise.com.

Customer Reviews

4.4 out of 5 stars
(8)
4.4 out of 5 stars
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Smart, Informative and Straightforward January 30, 2010
Format:Paperback|Amazon Verified Purchase
This book covers the basics of running a small business better than any I've seen or read. It simply cuts to the chase and identifies resources that can actually help instead of filling pages with philosophy!

I would definitely recommend this book to anyone starting out or even seasoned small business professionals.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Met my expectation February 19, 2012
Format:Paperback|Amazon Verified Purchase
From a small business owner's perspective, I was just looking for a complete overview (not an MBA) of what I might be getting myself into with a small business. The author does a good job of pooling information from a number of various resources, business owners from all types of businesses, etc... so that you get a number of perspectives from retail, services, healthcare, and so on. If you're going to start a small business or if you already own a small business, this book is a nice checklist to assess your current situation and offers a nice backbone for creating your vision... because business have to be started twice, first in your mind, and then in real life.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Just OK February 6, 2011
Format:Paperback|Amazon Verified Purchase
This book was just OK. I breezed through it in an afternoon but I was looking for something a little more in-depth. It's OK if all you are looking for is a high-level overview. I expect more from a book titled "Complete" especially from WSJ.
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