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The Wall Street Journal Guide to Building Your Career Paperback – April 3, 2012


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Product Details

  • Paperback: 208 pages
  • Publisher: Crown Business (April 3, 2012)
  • Language: English
  • ISBN-10: 8129100479
  • ISBN-13: 978-8129100474
  • ASIN: 0307719561
  • Product Dimensions: 5.1 x 0.6 x 9.1 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,596,629 in Books (See Top 100 in Books)

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About the Author

The former careers editor for The Wall Street Journal and previously a management education editor at BusinessWeek, JENNIFER MERRITT has written and edited career stories for the past decade. In 2008, Jennifer developed the Journal's Second Acts column as well as 90 Days, a regular column about tackling the first 90 days of any career change. She is currently an editor at Thompson Reuters.

Excerpt. © Reprinted by permission. All rights reserved.

CHAPTER 1

What Is a Professional Career?

This isn’t just another book about how to get a job. Even in a tough economy, pretty much anyone can get some sort of job or another. No, this is a book about building a career. So, what is the difference between a job and a career? Simply put, a career is a lifelong endeavor, the pursuit of a professional track that consists of multiple jobs you’ll stack one on top of the other (experts call it a career ladder for a reason), each tapping into skills and experiences you’ve already had and each adding a new set of skills, increased responsibilities and challenges, and fresh experiences.

For someone focused on a professional career track, each job you choose matters, so it’s critical to consider not just what you can do in the next job, but also the tangible skills and experiences you can take away from each position and use for selling yourself in the future, says career coach J.T. O’Donnell of Careerealism.com. Figuring out what those skills are before you take a job is an art, of sorts, one that takes a few hits and even some misses to refine. But building a professional career is about landing the next job on the ladder—and you can do that only if you’ve built new skills each step of the way.

For the purposes of this guide, consider a professional career as one where you start in that ubiquitous entry-level position and climb the ladder toward a management or leadership position. How you get to that leadership role can vary—from a straight-line ladder leading up, to a zigzag climb that will find you moving among different functions or departments, sometimes moving laterally, then up, sometimes moving up a few rungs at a time. For many people, the path will be a bit of both.

Along the way, each job you choose should build the skills and experiences you need in order to reach your short-term and longer-term goals—starting as early as a strong internship in college (better yet, two) to help you land that first job after college.

I know it sounds daunting, but it doesn’t have to be. This book will guide you through the steps you need to take, from deciding on a career path, to scoring that first internship, to making the most of it to pave the way to your first real job (don’t worry, if you’ve already missed the internship boat, you can still get where you want to go with a little extra maneuvering you’ll learn about in the following chapters). Then we’ll look at how to land that first job, negotiate your first salary (which is crucial, as it’s the starting place for all future salaries), and earn that critical early promotion that will put you on the path you desire. Then you’ll learn some tricks for how to move up that ladder faster, including networking, smart early job moves that will set the foundation for your future success, career boosters that can set you apart from the crowd, and more.

WHERE TO START: DECIDING WHAT CAREER IS RIGHT FOR YOU

Many ambitious college students walk into their first class with a good idea about what they’d like to do when they “grow up,” or at least a sense of the field they’d like to work in once they graduate. But that’s just a start. Many industries and professions have become so diversified and segmented that simply saying you want to work in such-and-such field doesn’t paint a full picture of what you really want to do.

Let’s take engineering, for example. There are some two dozen specialties in engineering, from the more common civil, mechanical, chemical, and electrical, to the more specialized subsets such as aerospace, geotechnical, biomedical, environmental, petroleum, and nuclear. But even careers with fewer head-spinning options still present forks in the road. Take marketing: market research, promotions, account management, and even public relations and advertising can fall under the marketing moniker at many companies. The point is that before you decide which first job or internship to go after, you need to narrow down (as best you can) what exactly you ultimately want to do.

Of course, that’s easier said than done. With all the different options out there, how are you supposed to figure out what field or industry most interests you? Well, it isn’t easy, but the good news is, there’s no wrong answer (although choosing a professional track that’s not likely to be around in a decade might not be so wise). The key is to figure out the intersection between your interests and your aptitude. It helps to first rule out areas where what fascinates you does not match your abilities. For example, you might find biomedical engineering fascinating but struggle in biology classes. Or you might be drawn to market research but lack an aptitude for the database mining and analysis it actually requires. While there may be a sign that a particular job isn’t right for you, a fascination with marketing might yield a more creative career in the field, or struggling in biology but not other earth sciences could make environmental engineering right for you.

At the end of the day, you aren’t going to shine in a career if it’s not something you’ve got both an aptitude and a passion for. Trust me, if you’ve got an aptitude for math and statistical analysis but can’t stand the idea of running numbers behind the scenes and without a lot of people, being a financial analyst may not be for you. But you could put that aptitude to use elsewhere. The key to building a professional career starts with finding the proverbial sweet spot between what you do well and what you love to do.

Here are four questions—and strategies to help you find the answers—that will help you figure out the career that is right for you.

1. What am I both good at and fascinated by?

If you’ve found yourself scoring A’s in every history class you take, it could be because you’re enthralled by the subject or that you’re just really good at understanding historical context and writing papers that convey clear, concise, and persuasive arguments. Both of those characteristics are critical for a career, be it history-related or not. Understanding the context of the projects you work on and being able to persuade with strong communication can go well beyond, say, becoming an historian at a local museum or a history teacher at a local college. So, think about the classes you’ve taken where you’ve both received strong grades and felt excited to attend (even if it was at the dreaded hour of 8:30 a.m.). They don’t need to be classes only in your major, and you should consider extracurricular activities you love, too (after all, intramural soccer requires skills like teamwork, stamina, and mental agility; volunteering at a local senior center requires patience and empathy).

Once you’ve got a list of things that both hit the success button and have a strong happy factor, think about the skills you use when you’re in those classes or participating in those activities. Consider both the tangible stuff—like strong writing or the know-how required to work through formulas—and the harder to quantify, such as deductive reasoning, connecting the dots to solve a problem, persuasion, team-building, or creating new formulas or ideas. Write down these skills you employ and then weight them. No, it’s not a grading curve—just another critical-thinking exercise that will force you to really think about what you’re good at. Number the five skills you feel you most excel in, with the standout skill as No. 1. If you aren’t sure about which skills you’re using or what you’re best at, quiz professors or classmates who know you well to help round out your own thinking.

You can also see if your university offers workshops directly linked to—or based on—the Dependable Strengths Articulation Process program. You’ll sit with a small group of students and go through a series of exercises that help discern your strengths. From conversations about your best experiences and your not-so-great experiences, the people in your group record the strengths they think you’re describing—and you’ll do the same for them. There’ll be a gut-check about how valid those strengths are, and in the end, you’ll be able to match those strengths with various career paths.1 Sounds a little kumbaya, for sure, but the process has been around for more than fifty years and can be wildly helpful for driven—but uncertain—professionals and early careerists.

At many colleges and universities, you can also tap peer advisors—often through the career services office—who’ve been there, done that and who get a little extra training to help other students wade through the process of the right fit for their skills and interests. Some even maintain regular blogs or daily newsletters to offer advice, give feedback, and share their own experiences selecting a career or landing an internship. You can often read these even if you aren’t a student. One particularly helpful one: the University of California–Berkeley’s Peer Corner blog, which offers advice and insights from students from a variety of majors.2

2. How can I translate that into a job in my chosen field?

You’ve got your list. And you’re pretty sure it serves to confirm your desire to build a career in banking. Or maybe you’ve realized you’d really be excited by a career managing a brand or developing new consumer product launches. Or your list is so problem-solver heavy that it’s clear that consulting is right for you. Now it’s gut-check time. Make an appointment with the career services office or peer advisor group at your college and go over your list of skills and your career attractions. These professionals might suggest a series of quizzes or questionnaires to help r...

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This book is squarely targeted at the 22 year old fresh out of a 4 year school, wanting to make it in the world. While the information contained within is genuinely helpful, it is also rather basic. Things that seem to be common sense (arriving early to an interview) are the main focus. A more adequate title would be "Guide to Starting Your Career". A good book to give a recent college grad, but won't provide the deep insights someone in mid-career would need to climb the ladder.
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