Customer Reviews

Street-Smart Advertising: How to Win the Battle of the Buzz

5 star:		(11)
4 star:		(1)
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This book takes you inside the day to day work experience of advertising/marketing agencies. There is no other book like this and I highly recommend professionals and students seeking to work as an account exec, art/creative director, and/or copy writer to read it!

Street-Smart Advertising: How to Win the Battle of the Buzz
Street-Smart Advertising, is a great tool for any advertising professional. It touches every base and it helps in expanding knowledge and creativity.
From beginning to end this book is full of important information every advertising professional should know about and full of insights from other advertising professionals that have made a great impact in the industry.
The advertising industry is ever changing and having this book on hand will be of great help for everyone who wants to be part of this great and creative industry.
Margot Berman is a very knowledable professional and is great she's able to share her knowledge as well as other professional's knowledge and experiences with us.

Street Smart Advertising is a great book. I used it for one of my classes and it really helped me to improve my creative thinking and execution. This book includes many visual and real-life examples, which makes it really easy to understand. Such as the changing ads that are placed atop NYC taxi cabs. This book covers everything, from A-Z, that one needs to know in the creative field. Berman also included a handy advertising glossary. I recommend this book to anyone who is in the creative field or longs to tap into their creative potential.

This book has all the bases covered. From mind exercises to amazing campaigns, Street Smart Advertising gives creatives the tools needed to take their ideas to the next level. When sitting stumped and uninspired this is the book to turn to in order to get those juices flowing. It may sound like I'm really talking it up, but it has prevented me from throwing my laptop, quiting my job, or basically giving up thinking all together. Perhaps I've gone to far, but trust me...this is a good one.

Margo Berman's enthusiasm and expertise for creativity and advertising really shine through on every page of this book. As someone who is very knowedgable about marketing but not so much about advertising, this book really added to my knowledge. It has served as a great resource over and over again. If you are interested in reading it front cover to back page, you can and you will learn much from the real-life "street smart" examples. The exercises help you apply the information. However what I find most useful about the book is that each chapter stands up by itself. I read the material and do the exercises and really feel I understand the material. It is like a mini-course in each chapter. Thanks again Margo for providing so much of you in this book!

Street-Smart Advertising features great tips and fun pointers which can be applied first-hand to the real world, or more specifically, the world of Advertising. It makes one believe the unthinkable is thinkable. The hands-on exercises lets you apply it to real life in the most creative and unimaginable way. Berman's book is an informative pocket guide that is straight-forward, easy to read, understand and most importantly, apply to the real world. I highly recommend this book to anyone feeling a lack of creativity; this book will let all the ideas your brain never knew you had shine through in the most creative and entertaining ways possible.

Street-Smart Advertising offers invaluable insight and expertise into the world of creative advertising. An interesting read from beginning to end, it expresses the ins and outs of advertising through understandable diction and useful tips on how to get the most out of the industry. From creative and interesting advertising examples to helpful exercises, Street-Smart Advertising is a must for anybody interested in learning more about the creative, fun side of advertising. One of the most fun and perceptive books I've read on the subject to date.

Professor Berman's book is just like I said on the title, a classroom in a book.
With it, anyone, even those who have never taken one of her seminars or classes, can get a feel of what she is all about.
Worried about the WIIFM? Does the mention of this word have you in a knot?
This "Berman-encyclopedia" of USABLE, quick-witted and entertaining advertising knowledge, taught in everyday vernacular will untangle your brain and stretch it to the max.
She has kept it simple, stupid. This is the reason why it simply "works."
What's In It For Me? You might be asking yourself.
Well, This book is exactly what advertising should be all about. This book will make all the difference in whatever you choose to apply it in.

Street-Smart Advertising delivers on its promise to help readers develop highly creative advertising campaigns. Being new in business, I needed to have a good understanding of the best way to deliver my message to the public in a way that would make every dollar of my advertising budget pay off. Margo Berman's book enabled me to put new ideas into play and create a campaign that resonated with customers. Thanks to the hands on activities at the end of each chapter and the detailed examples, I was confident that I was getting it right. This well written and entertaining book is a great resource and one that I will continue to look to as my business grows. This was one of the best investments of my advertising budget!!

Street-Smart Advertising is an amazingly easy-to-read, creative, informative guide to developing innovative advertising concepts. The beauty of Berman's book is that it's very hands-on by providing exercises at the end of each chapter that once completed, really help cement each chapter's content. You not only easily understand the content, but are able to APPLY it...which is the magic of this wonderful book. Truly a challenge to accomplish, the book speaks to students and advertising/marketing professionals alike who need to get their right brain creative juices flowing. It's most beneficial when read back to back, but if you need inspiration on a particular subject, just turn to the chapter and you'll learn a lot.
This book is well worth the the buy!