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Street Smart Disciplines of Successful People: 7 Indispensable Disciplines For Breakout Business Success (Volume 1) Paperback – June 16, 2012

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From the Author

A Word from John and Mark
Why do you need this book? How is it different? Why do people like it? What's all the buzz about? And what are "street smarts" anyway?

Street smarts are what you get from doing it, not from reading about it.  Yes, we had college educations so we're reasonably book smart but we're also street smart. Our success was much more a result of what we learned on the street creating and running businesses. Way more important. Way more useful. And, we're two guys who actually did it.

We started one of our first companies with $1,000 and a good idea, nothing brilliant - it was in the magazine publishing business.  You'll learn more about that experience as the book unfolds. We think you'll enjoy it because we're regular guys you can relate to. 

Very soon we realized that this business could be big if we played it right. We then had to figure out how to not screw it up and how to make it as successful as we could, hoping to sell it eventually and make some serious money.

Which is exactly what we did.

We built the company into a multi-million dollar business and then sold it debt-free to the Meredith Corporation, a large media company. But that's not the point.The point is we identified and followed seven specific disciplines to get there. Our success in this business and the continuing success in our lives have been the result of the flawless execution of every discipline in this book.

This is the first book that explains the how and why of disciplines. We knew that our next career would be to pass on this knowledge and experience to people like you who have the ideas and ambition - but maybe not all the tools and techniques - to succeed. In simple, straight talk we give you an honest look at how things really get done and what it really takes to succeed in business and, yes, life.

So, this is the book we have to give you, and it's priceless. We share it with those who have a burning desire to realize their dreams of success and everything it represents: independence, security, freedom, wealth, happiness, and maybe even fame.

When we finalized the manuscript we sent it to a bunch of people - MBAs, academics, corporate executives, and successful street smart guys like us - who just tell it like it is. They all said essentially the same thing: this is the book that has been missing all these years - a distillation of indispensable business disciplines for success.

The good news is that all the stuff we share with you works. The bad news is that it's not easy. There are no short-cuts, no overnight successes. It took us years to figure out exactly what the disciplines are and to isolate and distill the seven most vital ones that true success demands.

With this book you can succeed pretty fast because you won't waste any time learning how. We know it works and we're going to show you, step-by-step. All you have to do is follow these seven disciplines all the time, no matter what. We still do.

Remember, lots of obstacles will be thrown in your way so you need real world weapons to break through.  You're going to war. Understand these disciplines, and most important, apply and master them, and you'll be ready.  

Successfully yours,
John and Mark

From the Inside Flap

Foreword by Frank Caufield

It's very clear that the current business environment is rapidly and constantly changing. Speed, flexibility, creativity, and constant adaptation are the mantras of this new playing field. Successful business people work smart and stand ready to reinvent their business strategies, or, if necessary, themselves. Regardless of your age, education, or skill set, reinvention can be achieved with the right attitude and commitment to practice certain disciplines.

When John and Mark first asked me to write the foreword for this book, I thought back to the specific disciplines that guided me through my own life. Working in venture capital for over 35 years I analyzed and helped fund hundreds of companies. That led me to think about the disciplines displayed by the successful leaders at those companies. Everyone who achieved breakout success had one thing in common: a set of disciplines they rigorously followed and, most importantly, executed with great commitment.

I have known John and Mark for over twenty years, and they have raised the bar in isolating the most essential disciplines that true success demands. I've seen brilliant people who operate without these disciplines simply fail, and conversely, I've seen people of average talent who execute with these disciplines become incredibly successful.

The Street Smart Disciplines can be learned, practiced, and perfected. John and Mark have packed these pages with clear thinking, sound advice, and street-smart common sense. Achieving extraordinary success is never easy, but the rewards of unrelenting discipline can be monumental.

Frank Caufield, Cofounder, Kleiner, Perkins, Caufield & Byers

Frank Caufield has been active in the venture capital field since the early 1970s. He is a cofounder of Kleiner, Perkins, Caufield, and Byers (KPCB), one of the largest and most prominent venture capital firms in the USA. Frank has served on the board of Quantum Corporation, Caremark, Inc., Megabios, Verifone, Inc., Wyse Technology, Quickturn Corporation, AOL, the Council on Foreign Relations and many other private and public companies. He is currently the lead independent director of Time Warner. He also serves as a director of The U.S. Russia Investment Fund and The U.S. Russia Foundation, He is a past president of the Western Association of Venture Capitalists and the National Venture Capital Association. A graduate of the US Military Academy, he holds an MBA from the Harvard Business School.

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Product Details

  • Paperback: 298 pages
  • Publisher: CreateSpace Independent Publishing Platform (June 16, 2012)
  • Language: English
  • ISBN-10: 1466335696
  • ISBN-13: 978-1466335691
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,785,554 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Format: Kindle Edition
Einstein's admonition stresses the importance of basics, fundamentals, etc. and John Kuhn and Mark Mullins obviously agree, as indicated by the wealth of their own admonitions as well as key questions provided in this book. In my opinion, it is best viewed as a primer that will help the decision-makers who read it to achieve "breakout success," whatever the size and nature of their business may be. Kuhn and Mullins recommend seven "Street Smart Disciplines" and devote a separate chapter to each, strategically inserting within each dozens of "From the Street" section. They apparently view what is learned in business schools as knowledge and what is learned in the so-called "real world" (i.e. the streets) is wisdom. Their information, insights, and counsel are mostly from the latter domain. There are no head-snapping revelations, nor do they make any such claim. Their primary focus is on the "what" of breakout achievements rather than the "how." They include dozens of excellent quotations throughout their narrative. For example:

"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic." Peter Drucker
"In the long run, men hit only what they aim at." Henry David Thoreau
"The block of granite which was an obstacle in the pathway of the weak becomes a stepping stone for the strong." Thomas Carlyle
"Nothing great was ever achieved without enthusiasm." Ralph Waldo Emerson
"The art of being wise is the art of knowing what to overlook.
Read more ›
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1 of 1 people found the following review helpful By Ross Blaufarb on September 10, 2012
Format: Paperback
I had the privilege to work with John and Mark as an editor on the manuscript of Street Smart Disciplines of Successful People. Most assignments I finish and move on. But the material I absorbed while editing this trove of business information sticks with me, a never-ending source of instruction and inspiration that I constantly reference in running my web marketing and writing services business.

For people looking for feel-good generalities and a pat on the back this book is not for them. True to its name, Street Smart Disciplines require serious success seekers to discipline themselves. The authors demystify the success equation, but then it's the reader's job to apply the book's invaluable lessons. Following the Street Smart Disciplines' plan takes time and commitment, but doing this winds up saving time and effort because you approach your goals with the proper mindset and tools the first time.
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Format: Paperback
Such a refreshing book. So honest, no-bulls***, and simple.
Not written as entertainment, not another so-called 'inspirational' book,
it could start a movement towards honesty in biz-book writing, frankly.
Two very successful guys simply show you how it's done, in plain street talk,
stressing that it ain't easy, folks. Business is hard work. But reducing it all
to 7 basic disciplines - thank you, guys - makes it easy to grasp.
It's more like a manual. You flip through it and read the parts that are relevant
to you at that moment, like a smart guy you can call on for advice when needed.
I've never seen a book quite like this one. I think whatever else you read, you need
something like this, too. It's a safety net to make sure you're doing things right.
Oh, you may have all your brilliant biz ideas, but then what? Then you need this,
to show you what to do with those ideas on a daily basis. You can keep your MBAs.
I can see myself referring to this great little 'success manual' for years. Thanks.
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By Nolan Brunnworth on November 28, 2012
Format: Paperback
Street Smart Disciplines is written by successful business people, for successful business people. It's the type of well-organized book that you will refer back to time and time again. Specific action steps in each chapter, combined with the savvy and wisdom of true entrepreneurs who have built businesses from the ground up. For business owners or those planning a start-up, this is your go-to guide to help with every challenge. For those in the corporate world, this book equips you with the tactics and strategies for achieving your highest level of efficiency, influence, and innovation.

I've read several books that attempted to distill and explain business strategy and success, from those in my MBA program to recommended books from friends & co-workers. Street Smart Disciplines is the only book that presents straight-forward, proven methods and exercises for maximizing your business skills. If you are looking for new perspective and focus, make this your next read.
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Format: Paperback
Having spent my professional career working with companies at every stage of growth, I've noticed trends and attributes common across successful enterprises. Street Smart Disciplines captures the core essence of myriad approaches to success and boils them down into one succinct package of easily-digestible knowledge appropriate for everyone from the most junior entry-level employees straight up the corporate ladder to C-Suite executives. While most business books harp on theoretical management applications and academic research, Street Smart Disciplines delivers no-nonsense advice and insights from the guys who did it, from the front lines of the rapidly-changing business world. If the "Rich Dad Poor Dad" series is the Driver's Education course for business, Street Smart Disciplines is like learning how to drive Nascar by sitting in the passenger seat.
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