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Street Smart Disciplines of Successful People: 7 Indispensable Disciplines For Breakout Business Success (Volume 1) Paperback – June 16, 2012
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From the Author
Why do you need this book? How is it different? Why do people like it? What's all the buzz about? And what are "street smarts" anyway?
Street smarts are what you get from doing it, not from reading about it. Yes, we had college educations so we're reasonably book smart but we're also street smart. Our success was much more a result of what we learned on the street creating and running businesses. Way more important. Way more useful. And, we're two guys who actually did it.
We started one of our first companies with $1,000 and a good idea, nothing brilliant - it was in the magazine publishing business. You'll learn more about that experience as the book unfolds. We think you'll enjoy it because we're regular guys you can relate to.
Very soon we realized that this business could be big if we played it right. We then had to figure out how to not screw it up and how to make it as successful as we could, hoping to sell it eventually and make some serious money.
Which is exactly what we did.
We built the company into a multi-million dollar business and then sold it debt-free to the Meredith Corporation, a large media company. But that's not the point.The point is we identified and followed seven specific disciplines to get there. Our success in this business and the continuing success in our lives have been the result of the flawless execution of every discipline in this book.
This is the first book that explains the how and why of disciplines. We knew that our next career would be to pass on this knowledge and experience to people like you who have the ideas and ambition - but maybe not all the tools and techniques - to succeed. In simple, straight talk we give you an honest look at how things really get done and what it really takes to succeed in business and, yes, life.
So, this is the book we have to give you, and it's priceless. We share it with those who have a burning desire to realize their dreams of success and everything it represents: independence, security, freedom, wealth, happiness, and maybe even fame.
When we finalized the manuscript we sent it to a bunch of people - MBAs, academics, corporate executives, and successful street smart guys like us - who just tell it like it is. They all said essentially the same thing: this is the book that has been missing all these years - a distillation of indispensable business disciplines for success.
The good news is that all the stuff we share with you works. The bad news is that it's not easy. There are no short-cuts, no overnight successes. It took us years to figure out exactly what the disciplines are and to isolate and distill the seven most vital ones that true success demands.
With this book you can succeed pretty fast because you won't waste any time learning how. We know it works and we're going to show you, step-by-step. All you have to do is follow these seven disciplines all the time, no matter what. We still do.
Remember, lots of obstacles will be thrown in your way so you need real world weapons to break through. You're going to war. Understand these disciplines, and most important, apply and master them, and you'll be ready.
John and Mark
From the Inside Flap
It's very clear that the current business environment is rapidly and constantly changing. Speed, flexibility, creativity, and constant adaptation are the mantras of this new playing field. Successful business people work smart and stand ready to reinvent their business strategies, or, if necessary, themselves. Regardless of your age, education, or skill set, reinvention can be achieved with the right attitude and commitment to practice certain disciplines.
When John and Mark first asked me to write the foreword for this book, I thought back to the specific disciplines that guided me through my own life. Working in venture capital for over 35 years I analyzed and helped fund hundreds of companies. That led me to think about the disciplines displayed by the successful leaders at those companies. Everyone who achieved breakout success had one thing in common: a set of disciplines they rigorously followed and, most importantly, executed with great commitment.
I have known John and Mark for over twenty years, and they have raised the bar in isolating the most essential disciplines that true success demands. I've seen brilliant people who operate without these disciplines simply fail, and conversely, I've seen people of average talent who execute with these disciplines become incredibly successful.
The Street Smart Disciplines can be learned, practiced, and perfected. John and Mark have packed these pages with clear thinking, sound advice, and street-smart common sense. Achieving extraordinary success is never easy, but the rewards of unrelenting discipline can be monumental.
Frank Caufield, Cofounder, Kleiner, Perkins, Caufield & Byers
Frank Caufield has been active in the venture capital field since the early 1970s. He is a cofounder of Kleiner, Perkins, Caufield, and Byers (KPCB), one of the largest and most prominent venture capital firms in the USA. Frank has served on the board of Quantum Corporation, Caremark, Inc., Megabios, Verifone, Inc., Wyse Technology, Quickturn Corporation, AOL, the Council on Foreign Relations and many other private and public companies. He is currently the lead independent director of Time Warner. He also serves as a director of The U.S. Russia Investment Fund and The U.S. Russia Foundation, He is a past president of the Western Association of Venture Capitalists and the National Venture Capital Association. A graduate of the US Military Academy, he holds an MBA from the Harvard Business School.
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Top Customer Reviews
"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic." Peter Drucker
"In the long run, men hit only what they aim at." Henry David Thoreau
"The block of granite which was an obstacle in the pathway of the weak becomes a stepping stone for the strong." Thomas Carlyle
"Nothing great was ever achieved without enthusiasm." Ralph Waldo Emerson
"The art of being wise is the art of knowing what to overlook.Read more ›
For people looking for feel-good generalities and a pat on the back this book is not for them. True to its name, Street Smart Disciplines require serious success seekers to discipline themselves. The authors demystify the success equation, but then it's the reader's job to apply the book's invaluable lessons. Following the Street Smart Disciplines' plan takes time and commitment, but doing this winds up saving time and effort because you approach your goals with the proper mindset and tools the first time.
Not written as entertainment, not another so-called 'inspirational' book,
it could start a movement towards honesty in biz-book writing, frankly.
Two very successful guys simply show you how it's done, in plain street talk,
stressing that it ain't easy, folks. Business is hard work. But reducing it all
to 7 basic disciplines - thank you, guys - makes it easy to grasp.
It's more like a manual. You flip through it and read the parts that are relevant
to you at that moment, like a smart guy you can call on for advice when needed.
I've never seen a book quite like this one. I think whatever else you read, you need
something like this, too. It's a safety net to make sure you're doing things right.
Oh, you may have all your brilliant biz ideas, but then what? Then you need this,
to show you what to do with those ideas on a daily basis. You can keep your MBAs.
I can see myself referring to this great little 'success manual' for years. Thanks.
I've read several books that attempted to distill and explain business strategy and success, from those in my MBA program to recommended books from friends & co-workers. Street Smart Disciplines is the only book that presents straight-forward, proven methods and exercises for maximizing your business skills. If you are looking for new perspective and focus, make this your next read.
Most Recent Customer Reviews
John Kuhn and Mark Mullins have written an indispensable guide for business owners, managers and would-be managers. Read morePublished on December 6, 2012 by Johnz
Just read the list of 12 books that made the cut for Fast Company's (fastcompany.com) "The Best Business Books of 2012". Read morePublished on November 30, 2012 by GW
As a small business owner this helps keep you focused and motivated. It's full of great business advice! Read morePublished on October 25, 2012 by EO
This book is not theory but common sense business advice usable in the real world. The authors extensive experience helping entrepreneurs really comes through. Read morePublished on October 10, 2012 by christine knox
I'm a business professional with an MBA, and this book is a good balance of clear-cut, easy to understand material condensed into 7 manageable sections with very useful and... Read morePublished on October 9, 2012 by dilini
This book is an excellent tool to be used in any aspect of business. I loved the "real world" applications the book provides. A must read!Published on October 9, 2012 by Cjmcd
Finally a book that is straight-talking and written in plain English! What's great is that it condenses the most vital things you have to do (there are 7 of them) to achieve... Read morePublished on September 25, 2012 by Kelly