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Book Description
Editorial Reviews
From Library Journal
The Slutskys (How To Get Clients, Warner, 1992) here contribute another book on low-cost, high-impact marketing for all sizes of business enterprise. The authors emphasize outmarketing your competition without outspending them by narrow-casting and micromarketing as well as being inventive in your overall approaches. They recommend taking advantage of each part of your network to cross-promote your products or services. Many types and forms of promotion are considered: events, merchant certificates, direct mail, and telephone, radio, print, and outdoor promotion. Each promotion possibility is considered fully, with descriptions of various examples as well as a couple of case histories. Lucidly written and free of jargon, this practical book is written for those just entering a business as well as the libraries that serve them.
Littleton M. Maxwell, E. Claiborne Robins Sch. of Business, Univ. of Richmond, Va.
Copyright 1994 Reed Business Information, Inc.
Littleton M. Maxwell, E. Claiborne Robins Sch. of Business, Univ. of Richmond, Va.
Copyright 1994 Reed Business Information, Inc.
From Booklist
Does the spate of books about guerrilla and on-the-street marketing tactics mean that traditional advertising is dead or dying? Not really, but what this trend indicates is that conventional vehicles are expensive and that businesses (and consumers) are much savvier about determining the value of such methods than ever before. Consultant Slutsky focuses on neighborhood companies, from the local hair stylist to the outlet of a national fast-food restaurant, to explain how such techniques as one-day-only events, mail and telephone pitches, and even traditional advertising can work well within a limited budget. Barbara Jacobs
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More About the Author
Jeff Slutsky is the leading expert on low cost community level marketing. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting.
His unique grassroots local store markeitng program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN. Jeff's client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, Sylvan Learning, Moe's Southwest Grill, and HealthSource Chiropractic.
He's Street Fighter Marketing and President of Jeff Slutsky Productions in Columbus, Ohio (800-SLUTSKY) which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He's is a seasoned speaking professional and has authored and published 10 books, three audio albums and six video training videos. But his most successful production to date . . . is the birth of his triplets!
His unique grassroots local store markeitng program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN. Jeff's client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, Sylvan Learning, Moe's Southwest Grill, and HealthSource Chiropractic.
He's Street Fighter Marketing and President of Jeff Slutsky Productions in Columbus, Ohio (800-SLUTSKY) which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He's is a seasoned speaking professional and has authored and published 10 books, three audio albums and six video training videos. But his most successful production to date . . . is the birth of his triplets!
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A must read for small business and franchise ownwers,
By A Customer
This review is from: Streetfighter Marketing (Hardcover)
This book is full of terrific, low cost marketing ideas for small business and franchise owners looking to boost sales. Actually, large companies could benefit from many of these ideas as well. Moreover, the authors mention a number of case histories in illustrating their ideas. I wholeheartedly recommend this book
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