Streetfighting: Low-Cost Advertising/Promotion Strategies for Your Small Business [Paperback]

Jeff Slutsky (Author)

Product Details

• Paperback: 240 pages
• Publisher: Prentice Hall Trade (September 1983)
• Language: English
• ISBN-10: 0138515433
• ISBN-13: 978-0138515430
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,197,556 in Books (See Top 100 in Books)

More About the Author

Jeff Slutsky is the leading expert on low cost community level marketing. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting.

His unique grassroots local store markeitng program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN. Jeff's client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, Sylvan Learning, Moe's Southwest Grill, and HealthSource Chiropractic.

He's Street Fighter Marketing and President of Jeff Slutsky Productions in Columbus, Ohio (800-SLUTSKY) which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He's is a seasoned speaking professional and has authored and published 10 books, three audio albums and six video training videos. But his most successful production to date . . . is the birth of his triplets!

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Worth 10 times it's author's weight in GOLD!, April 16, 2000

By 

Jeffrey R. Ketelson (USA, California) - See all my reviews

This review is from: Streetfighting: Low-Cost Advertising/Promotion Strategies for Your Small Business (Paperback)

I have used several of the programs outlined in this book in my business with hugh sucess! This book is not only clearly written with a full set of examples, it includes the inside psychological reasons why they work. I rank it right up there beside "Think and Grow Rich"by Napoleon Hill,"How to Win Friends and Influence People"by Dale Carnegie and"How to Master the Art of Selling"by Tom Hopkins. If you really want to know how to bring sales to your business you must seek knowledge from people who have made it happen for them. These are the books you need from the people who have made it happen! If you have only time and money enough for one book! This is it!