'Don't leave home without STREETWISE.' --The New York Times
'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine
'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald --This text refers to an out of print or unavailable edition of this title.
STREETWISE® is the first map to be designed with modern graphics and is the originator of the laminated, accordion-fold map format. We’ve set the standard that every map company has imitated but never duplicated. Our mission is to make you feel comfortable, to make you feel safe in a place where you’ve never been before and to enable you to experience a familiar place more fully.
The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
I have these maps for various cities. This one, however, seems to be a bit more cumbersome at first glance, with maps of certain districts in smaller print. Read morePublished 11 days ago by Caterina
Best maps for tourists: laminated, idiot-proof re-folding, slips into a pocket, don't need to unfold the whole thing to use it, has separate metro map, index AND locates the metro... Read morePublished 18 days ago by Just My Opinion....
Was useful but takes a lot of 'pressing' and creasing to get it to lay flat for use in a purse or backpack.Published 1 month ago by M. Fuller
I love these laminated maps and always use them when I am traveling. So much more durable than paper.Published 2 months ago by Jamie Lynn
you really don't need this, unless your like one of those people who are super controlling, Like a menopausal woman or something. I bought it and never need it oncePublished 2 months ago by ali mazrouee
Helpful map that you can mark on with erasable markers. Barcelona is incredibly difficult to navigate even with a map in the Gothic Quarter but this is a good map of the entire... Read morePublished 3 months ago by Eliza Bennett