Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
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2 of 3 people found the following review helpful:
4.0 out of 5 stars
Not what I expected,
By Christian With A Pen (Norwalk, CT) - See all my reviews
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This review is from: Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales oaring (Paperback)
I'm torn between 3 and 4 stars. I was looking for more information on specific things, but found the information to be a little too general for me.
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Inside This Book
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First Sentence:
I have trouble with marketing language. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
reason for nondelivery, media calendar, direct mail strategy, specifications checklist, media plan, print collateral, print specifications, direct mail program, generating leads, delayed timing, lead generators, master calendar, mail piece, media budget, media objectives, promotional program, copy outline Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big Idea, Yellow Pages, First Business Bank, Klinke Cleaners, Captain's Chair, Templates Template, Address Correction Requested, Heartland Litho, Bi-Folkal Productions, Group Health Cooperative, Anchor Bank, Domus Equity, Madison Magazine, Thomas Register, Wisconsin Whey New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
I have trouble with marketing language. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
reason for nondelivery, media calendar, direct mail strategy, specifications checklist, media plan, print collateral, print specifications, direct mail program, generating leads, delayed timing, lead generators, master calendar, mail piece, media budget, media objectives, promotional program, copy outline Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big Idea, Yellow Pages, First Business Bank, Klinke Cleaners, Captain's Chair, Templates Template, Address Correction Requested, Heartland Litho, Bi-Folkal Productions, Group Health Cooperative, Anchor Bank, Domus Equity, Madison Magazine, Thomas Register, Wisconsin Whey New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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