Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
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About the Author
Robert Weinberg is a 10-year veteran of Madison Avenue, as former principal of W.L. Harvey Marketing Communications, and currently serves as president of the Boston-based MarketBuilding Team. He now lives in Beverly, Massachusetts.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Valuable For Start-ups and Seasoned Entrepreneurs,
By Harvey S. Jacobs (Potomac, MD) - See all my reviews
This review is from: Streetwise Internet Business Plans: Create a Compelling Plan for Your .Com Business That Will Get It Financed, and Lead It to Success (Paperback)
Internet Business Plans will be a welcome addition to many libraries from the newbie starting his/her first business to the veteran business builder. As one who has written and reviewed scores of business plans over the years I found Weinberg's book a welcome refresher course in basic business planning. His light and personal style made reading this rather stuffy information a pleasure. The step by step approach kept the pace of the book always moving forward. My first time through the book was accomplished in one long weekend. Now I can go back and actually follow the steps set forth in this book. This is an excellent book to give to clients and friends who are thinking about venturing into the Dot Com world. Don't forget to consult the Resources Section and valuable sample forms in the back!!
2 of 2 people found the following review helpful:
3.0 out of 5 stars
Not serious enough or detailed enough,
By A Customer
Amazon Verified Purchase(What's this?)
This review is from: Streetwise Internet Business Plans: Create a Compelling Plan for Your .Com Business That Will Get It Financed, and Lead It to Success (Paperback)
This book has a lot of unique advice and information on starting up a company and creating an entire business plan, for either an outside investor, just a family member, or internal use only. However, it was not really focused on Dot Com companies like I hoped, and the tone of the book was much too joking for my liking. I like the Dummies books in general, which also offer jokes, but the author went a little overboard here. Too much of the text is fluff, which wastes time while reading each section. Also, I would have preferred serious and real life business plan examples in the appendix. Like I said, some of the advice is really useful when you find it, and it is written in a very easy to read by anyone manner, which might be helpful for some. I just expected a lot more judging by the reviews here.
1 of 1 people found the following review helpful:
2.0 out of 5 stars
2001 is ancient for an Internet Business Plan Book,
This review is from: Streetwise Internet Business Plans: Create a Compelling Plan for Your .Com Business That Will Get It Financed, and Lead It to Success (Paperback)
The book, Internet Business Plan, by Robert Weinberg, has all the merits of an excellent Business Plan book.
For the internet, it is lacking. The book is dated 2001 and that is extremely dated for use for an Internet business. The appendix references AltaVista as a search engine... There is one good story of an un-successful story with DCG in chapter 10 that has tips you can learn from. There is a success story of a company that started in the late 1970's and then went online in the 1990's, which is not relative to most internet businesses today. The Appendix has an example of a fish and condiments business and a "doohickie" business both, bricks and clicks companies, not a purely internet based companies. The standard set of forms are included. Nothing internet specific. The simple executive summary on pages 108-110 are probably the most valuable pages in the book. Good Luck! Professor Click
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Inside This Book
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First Sentence:
Microsoft Corp. and Tele-Communications, Inc. unveiled plans this week to jointly develop a cable-television channel that will peddle computer hardware, software and accessories. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
net depreciable assets, starting balance sheet, nonpayroll expenses, ending cash position, nonoperating costs, nondepreciable assets, other outside services, credit assumption, fish juice, starting cash, other financing options, loss projection, profit before income taxes, other current assets, competitive weaknesses, payroll tax rate, pretty good feel Key Phrases - Capitalized Phrases (CAPs): (learn more)
Assumptions Worksheet, Days Credit, Days General, Henry Bertolon, Assets Ratio, Total Current Liabilities, Wall Street Journal, Balance Sheet Projection, Super Bowl, Total Operating Costs, Days Inventory, Desktop Channel, Equity Capital Proceeds, Federal Trade Commission, Owner Pay-Outs, Radio Shack, Total General, Total Marketing, Yellow Pages, Current Ratio, Gross Profit Margin, Pretax Profit Margin, Quick Ratio, Sales Break Even, Table of Contents New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Microsoft Corp. and Tele-Communications, Inc. unveiled plans this week to jointly develop a cable-television channel that will peddle computer hardware, software and accessories. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
net depreciable assets, starting balance sheet, nonpayroll expenses, ending cash position, nonoperating costs, nondepreciable assets, other outside services, credit assumption, fish juice, starting cash, other financing options, loss projection, profit before income taxes, other current assets, competitive weaknesses, payroll tax rate, pretty good feel Key Phrases - Capitalized Phrases (CAPs): (learn more)
Assumptions Worksheet, Days Credit, Days General, Henry Bertolon, Assets Ratio, Total Current Liabilities, Wall Street Journal, Balance Sheet Projection, Super Bowl, Total Operating Costs, Days Inventory, Desktop Channel, Equity Capital Proceeds, Federal Trade Commission, Owner Pay-Outs, Radio Shack, Total General, Total Marketing, Yellow Pages, Current Ratio, Gross Profit Margin, Pretax Profit Margin, Quick Ratio, Sales Break Even, Table of Contents New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 21
books:
See all 21 books this book cites
- Great Place to Work by Robert Levering on page 180, and Back Matter
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on page 150, and Back Matter
- Crisis Management: Planning for the Inevitable by Steven Fink in Back Matter
- Business Forms by Socrates Media in Back Matter
- Closing the Sale by Jeffrey. Weiss in Back Matter
See all 21 books this book cites
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