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The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
Great map, I especially like it is laminated and folds a little larger than a passport.Published 27 days ago by Ann C. Burke "Gold In Your Memories: sacred Moments, Glimpses of God"
Small and convenient but not much help than how to get somewhere.Published 1 month ago by M. Zecher
The map is ideal for carrying and having in the car while driving. While you may not want to plan your whole trip with this map, it is the one you will use when on the move. Read morePublished 2 months ago by Gerard J Nolan
Have yet to try this map out in the real world. Will update this review after the end of October. But if past performance is any indication, I expect this will be up to their... Read morePublished 3 months ago by Leland R. Sisk
Nice maps - they're pretty, sturdy and laminated. But they're not worth the money. We got a free map with our car rental and we used that map more than the ones that we purchased. Read morePublished 6 months ago by Christopher Mitchell
This is a map you can study before you go, then put in your pocket or purse. Laminated, so it's safe from the Ireland rain.Published 7 months ago by Sheila A. Ogorman
This map is going to Ireland with us in May. I think that it will be a great helping in getting around.Published 8 months ago by Carole
Although we planned to visit Ireland and our plans change. When we travel there next year this will come in handy. Read morePublished 9 months ago by T. Kemp