The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
I didn't like this map at all. On one side of the map north and south are on the left and right of the map. Read morePublished 17 days ago by J from Nevada
I bought another Streetwise map for Portland and that map was excellent - a true lifesaver. I love the design of Streetwise maps and that they're waterproof, durable. Read morePublished 1 month ago by Magpie399
Very nice map with LOTS of detailed labeling. Small text may make it harder to read for people who have trouble reading small print, but as a pocket map, I didn't expect large... Read morePublished 2 months ago by Rachel
Knowing streets in LA doesn't help you get around.
This is not detailed enough to get around backroads you will need to know to actually get places the faster way. Read more
The map is nice for what it is but the problem is that it is 1/3 the size of a regular fold out map. Read morePublished 3 months ago by Ray
Really, really useful for locating places in Los Angeles. The lamination ensures that the map doesn't tear from opening and closing the map many times.Published 4 months ago by Annie L.