Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money [Paperback]

Barry Feig (Author)

Book Description

Publication Date: June 1, 2002 | Series: Streetwise

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Editorial Reviews

About the Author

Barry Feig has twenty years of experience developing marketing programs for corporations such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, and others. He is the author of three books on marketing, as well as numerous articles in magazines ranging from Advertising Age to American Demographics. He is also the founder of the Center for Product Success. He lives in Placitas, New Mexico.

Product Details

• Paperback: 384 pages
• Publisher: Adams Media (June 1, 2002)
• Language: English
• ISBN-10: 1580625010
• ISBN-13: 978-1580625012
• Product Dimensions: 9.1 x 8 x 1.1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,581,215 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Plan it well, work hard and they may come, April 16, 2002

By 

Martin Schray (West Chicago, IL United States) - See all my reviews
(REAL NAME)   

This review is from: Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money (Paperback)

The title of Low-cost Web Site Promotion doesn't tell the whole story of this book. This book really covers all the non-technical aspects for building a low cost web site. This book challenges you to do the basics such as focusing on the purpose of your site. Next the book challenges you to look at audience selection information. If you are willing to spend the time really doing these exercises they can yield excellent results. As I walked through these exercises I realized that I had three completely separate audiences that I was attempting to serve with my site and found that I was not serving any group all that well. From the insights I was able to gather from the book I was able to come up with a more effective mechanism for addressing the audiences of my web site.

The book does a nice job a cover the differences between B2C (Business to Consumer) and B2B (business to business). Most of the section on B2C still applies to B2B sites because as the author points out the users of a B2B site are still individuals, but the B2B section addresses specific concerns of a business user.

The book really does cover all the bases when it comes to putting together a marketing plan to promote a site. The author's approach is not based on gimmicks, but a solid and respectable (i.e., no SPAM) approach for building web site traffic. The section on search engines is an extremely good primer for someone not familiar with the operation of search engines.

The bottom line is that promotion of a web site is a time consuming and recurring activity. There needs to be an on going investment in time and effort to produce recurring promotional results.

6 of 6 people found the following review helpful:

4.0 out of 5 stars Used the same methods ... , More HITS!, June 19, 2002

By A Customer

This review is from: Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money (Paperback)

I am not new to the web marketing and have tried many ways to make websites get more hits. I read this book from cover to cover and it had lots of ideas to offer the webmaster that needs for his or her site to attract an audience. I would say that viral marketing is the biggest selling point in any marketing tool. Eventhough I had integrated tons of the ideas that this book mentioned before ever reading it, I do have to say that this book is great for Beginner and can teach them a lot about the wold wide web.
I already knew close to 90% of the tips n tricks that this book has mentioned even before picking this book up, but it was a great read and WILL help the folks that are just getting into web marketing and promotions!

5 of 6 people found the following review helpful:

4.0 out of 5 stars Great Information, March 14, 2005

By 

Ida Byrd-Hill "Ida Byrd-Hill" (Detroit, MI) - See all my reviews

This review is from: Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money (Paperback)

I had this great idea to create a website. As I Financial Planner and not a Web designer or Marketer, I had no idea where to begi. This book provided the framework of how to build my site and how to promote it. Although my site www.livinginstyleonline is only 1 month old we have already been accepted on all the major search engines. We anticipate we will secure the customers we desire by following the advice in the book.