Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement [Paperback]

Robin Nobles (Author), Susan O'Neil (Author)

Book Description

Series: Streetwise | Publication Date: January 1997

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Editorial Reviews

Amazon.com Review

Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.

Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.

If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain

Topics covered:

• Web site positioning
• Using keywords
• Doorway pages
• Search engine strategies
• Competition reviews
• Preventing problems
• Miscellaneous techniques
• Directories

Product Details

• Paperback: 418 pages
• Publisher: Adams Media Corporation (January 1997)
• Language: English
• ISBN-10: 1580623697
• ISBN-13: 978-1580623698
• Product Dimensions: 9.1 x 8 x 1.2 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.9 out of 5 stars  See all reviews (37 customer reviews)
• Amazon Best Sellers Rank: #802,874 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

1.0 out of 5 stars This book is way to outdated to be of any help!, October 19, 2005

By 

Mark A. Spicer "software dude" (raleigh, NC USA) - See all my reviews
(REAL NAME)   

This review is from: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement (Paperback)

This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!

15 of 17 people found the following review helpful:

1.0 out of 5 stars Recipe to be spammer and unethical SE optimizer, January 29, 2005

By 

AD (Carmel, IN United States) - See all my reviews

This review is from: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement (Paperback)

The whole SEO strategy the authors teach is based on doorway pages and hidden links, which are considered UNETHICAL and SPAM by SEO community and Search Engines. Never ever do what they say. Otherwise you will damage your reputition and business.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Easy to read yet informative, March 10, 2003

By 

Mayda Sanchez "mayda" (Columbus, OH United States) - See all my reviews
(REAL NAME)   

This review is from: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement (Paperback)

The authors have taken a step by step approach to deliver a good amount of useful information and resource links. The book is easy to read (or scan as a reference). The book proceeds from a general overview to the minutia of search engines and how they work. That section is outdated being that it is now 2004.The book remains a useful guide on analyzing top-ranking pages. The content is written with the professional in mind, but is easy enough for the do-it-yourselfer with basic web page editing skills to understand. I highly recommend this book for anyone looking for legitimate ways to increase their web site placement on the search engines. The book was written in 2000 and therefore does not focus on Google and is somewhat outdated. However, I applied the optimization techniques in the book and still gained a top ranking for those targeted keywords in Google, MSN and others.