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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement Paperback – January 1, 1997


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Product Details

  • Series: Streetwise
  • Paperback: 418 pages
  • Publisher: Adams Media Corporation (January 1997)
  • Language: English
  • ISBN-10: 1580623697
  • ISBN-13: 978-1580623698
  • Product Dimensions: 9.1 x 8 x 1.2 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #2,764,657 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.

Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.

If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain

Topics covered:

  • Web site positioning
  • Using keywords
  • Doorway pages
  • Search engine strategies
  • Competition reviews
  • Preventing problems
  • Miscellaneous techniques
  • Directories

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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Mark A. Spicer on October 19, 2005
Format: Paperback
This book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!
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15 of 17 people found the following review helpful By AD on January 29, 2005
Format: Paperback
The whole SEO strategy the authors teach is based on doorway pages and hidden links, which are considered UNETHICAL and SPAM by SEO community and Search Engines. Never ever do what they say. Otherwise you will damage your reputition and business.
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7 of 7 people found the following review helpful By Mayda Sanchez on March 10, 2003
Format: Paperback
The authors have taken a step by step approach to deliver a good amount of useful information and resource links. The book is easy to read (or scan as a reference). The book proceeds from a general overview to the minutia of search engines and how they work. That section is outdated being that it is now 2004.The book remains a useful guide on analyzing top-ranking pages. The content is written with the professional in mind, but is easy enough for the do-it-yourselfer with basic web page editing skills to understand. I highly recommend this book for anyone looking for legitimate ways to increase their web site placement on the search engines. The book was written in 2000 and therefore does not focus on Google and is somewhat outdated. However, I applied the optimization techniques in the book and still gained a top ranking for those targeted keywords in Google, MSN and others.
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7 of 7 people found the following review helpful By Konstantin Tkachenko on August 31, 2000
Format: Paperback
I begin to build my web site in 1997 and tied to make traffic better. I had fewer than 500 visitors every month. After took courses in Web Positioning provided by Robin Nobles, director of training The Academy of Web Specialists, traffic of my site was increased to 9000 visitors every month. By fallow strategy described in their book "...Maximize Web Site Traffic..." now I have over 15000 visitors every month by working with pages of my site 3-4 hours a week only. Just use their strategy without any payment.
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9 of 10 people found the following review helpful By Sandra Green on March 7, 2001
Format: Paperback
I knew that getting my site listed in the search engines was important, but I had no idea how to get listed effectively. When I found this book I was skeptical at first. Who could teach me all there is to know about the search engines? I did my research and found out that Robin Nobles was co-founder of Academy of Web Specialists ... and Susan O'Neil ... I decided to go for it and buy the book, and I was very impressed. After only a short period of time I was already seeing results in my web site's rankings, and all I did was follow the step by step instructions in the book. If you want to know the secrets search engine positioning I highly recommend this book. I have more top ten rankings in the search engines than I ever dreamed. And I even got into Yahoo! Thank you for writing a book so easy to understand and so effective.
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11 of 13 people found the following review helpful By Gene Murphy on September 13, 2000
Format: Paperback
After 3 successful years of immersion in the search engine optimization business, I've read quite a bit and I've been to most of the conferences. "Maximize Web Site Traffic" is surprising in it's scope. Obtaining good position in the engines and directories is like surfing a large powerful wave; if you are not in the perfect position you either miss the wave or are buried beneath it.... In this business we have to have the best information and one needs to see the whole picture. This book works. I am using it for training inexperienced employees as well as giving our more experienced analysts very interesting techniques to use in their work.
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14 of 17 people found the following review helpful By collinsbrook on August 17, 2000
Format: Paperback
After months and months of trying to get listed well in the search engines, I discovered this book. It took me step by step through the different procedures required for success in the major search engines, like Yahoo and AOL Search. Easy to read and very thorough, too. I recommend it highly to anyone looking for greater web traffic. It's working for me.
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8 of 9 people found the following review helpful By Jerry West on September 28, 2000
Format: Paperback Verified Purchase
While any book on the search engines is basically out-of-date by the time it is published, there is basic information which needs to be understood in order to build a solid foundation in this business. Planet Ocean and the SearchEngineForums.com are great on-line resources for the latest information - but you do need a good solid understanding to grasp the issues. This book helps the newbie get up to speed quickly. We give the book to our new employees and they can get a solid grasp of this business in two days and ready for our extensive advanced training on search engine positioning.
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