With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.
LoCicero is the creative director and co-founder, with his wife, Lori, of PRACTICAL WHIMSY, a company that celebrates family style with products, recipes, and tips for gatherings.
The Southern-bred LoCicero has worked in the entertainment industry for the past 15 years as a writer -- having written on series for NBC, FOX and Telemundo -- and marketing consultant. He also works wonders as a cake decorator, accomplished chef, creative instructor, party planner, and entertaining guru.
He and his wife champion the importance of communication, family supper, and celebrations, and have given presentations on those topics to corporations, organizations, and educational institutions including MTV, Paramount, Viacom, Turner Broadcasting,and Loyola Marymount University. His column on entertaining, PRACTICAL WHIMSY: Southern Hospitality, Hollywood Style" is a regular feature in "Y'ALL: The Magazine of Southern People." Additionally, he is the Food Contributor for momready.com. LoCicero has been featured in "Cosmopolitan," "Woman's World," several daily newspapers in the U.S. and Canada; radio outlets including Sirius' Martha Stewart Living Radio"; and network affiliate news programs.
LoCicero lives in Los Angeles, where he cooks dinner every night for his wife and their two young children. They have cake as often as possible.
