The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
It is perfect if you're going to be in Paris and need a very detailed street map while walking through the city.
Wouldn't go to Paris without this map and would likely buy a Streetwise map for other travels as well because this map was indispensible.
This map is very helpful, folds easily into compact shape, is laminated to protect it and enabling you to mark on it and is easy to read.
Convenient and attractive if you want a laminated map of the central part of Paris. It was helpful for planning ahead of time but once we were walking about we just used our phone... Read morePublished 2 days ago by Beverly Hines
Love this map. It has all the central areas marked clearly and the print is not tiny. Although you may have to flip the map, it will continue on from the point you were looking at... Read morePublished 5 days ago by savinggrace
Indispensable. Paris is a great walking city and with this you are set.Published 6 days ago by Yolanda Fundora
You'll never use it unless you carry purse.everyone gives you free maps everywhere you go.Published 8 days ago by sinisterjuggernaut
With the No Worries Paris book as my main guide, the Streetwise Paris map was a good overview supplement. Read morePublished 16 days ago by April Mueller
The map is good and clear, but so small for me to read…even with glasses. This is for someone with better eyesight than me! Or bring your magnifying glass!Published 18 days ago by (Loretta&Dolly)