The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
Would recommend it for first time travelers to Paris.
This map is very helpful, folds easily into compact shape, is laminated to protect it and enabling you to mark on it and is easy to read.
It is perfect if you're going to be in Paris and need a very detailed street map while walking through the city.
It's a good supplement to a bigger map, I'll take it in my purse for walking around, and if I HAVE to refer to it, it won't be so obvious.Published 1 day ago by J. Voigt
Too hard to read and font is so small. Too detailed with every tiny alley and street. Ended up just using the map in a tour guide book which was enough to get me around Paris.Published 5 days ago by creamer
great information for the sights. Lamination keeps it easy to use without getting wrinkled and creased in the wrong places.Published 5 days ago by Kenneth R. Wickham
Like it! Plasticized. And with all the streets and subway stations.Published 9 days ago by Patricia Scalezi Marinelli
This map really came in handy. I used it a lot on my trip. It was easy to fold up and keep in my purse.Published 15 days ago by Denise Mcdonald
Convenient and attractive if you want a laminated map of the central part of Paris. It was helpful for planning ahead of time but once we were walking about we just used our phone... Read morePublished 19 days ago by Beverly Hines