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Streetwise Relationship Marketing On The Internet (Streetwise) [Paperback]

Roger C. Parker (Author)

4.8 out of 5 stars See all reviews (22 customer reviews) |

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Book Description

Series: Streetwise | Publication Date: June 1, 2000

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

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Product Details

Paperback: 352 pages
Publisher: Adams Media Corporation (June 1, 2000)
Language: English
ISBN-10: 1580622550
ISBN-13: 978-1580622554
Product Dimensions: 9 x 7.9 x 1.1 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 4.8 out of 5 stars See all reviews (22 customer reviews)

Amazon Best Sellers Rank: #1,970,003 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Roger C. Parker Page

Roger C. Parker is a graphic designer, design educator, and $32 Million Dollar author.

The author of 38 books, since his earliest NY Times best-seller, Looking good in Print, Roger has been promoting visual literacy and enhanced productivity. His other books include The Streetwise Guide to Relationship Marketing on the Internet.

A certified Guerrilla Marketing coach, and a frequent presenter at graphic design and web productivity bootcamps, Roger's clients include Apple Computer, Hewlett-Packard, Microsoft, and Mindjet.

Roger's latest book is Design to Sell. At my Design to Sell website, www.designtosellonline.com, you can download two chapters my latest book, subscribe to my free Design to Sell newsletter, learn about and read my Design to Sell blog, http://www.rogercparker.com/Blog/

Customer Reviews

22 Reviews

5 star:		(20)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.8 out of 5 stars (22 customer reviews)

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Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

1.0 out of 5 stars The Book is not as great as the review says..., June 14, 2001

"fortuna2_00" (Seattle, WA USA) - See all my reviews

This review is from: Streetwise Relationship Marketing On The Internet (Streetwise) (Paperback)

I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars A Must Read for Internet Marketers, June 18, 2000

Steve Lubahn (Winona, MN) - See all my reviews

This review is from: Streetwise Relationship Marketing On The Internet (Streetwise) (Paperback)

Roger Parker displays a solid grasp of internet marketing fundamentals. His unique style presents not only the trends and best practices for relationship marketing on internet, but he also gives detailed implementation information.

After reading his book, I have already taken steps to change the approach we are using in several sections of our corporate web site. I also found his discussion of how to engage the customer at each stage of the buying cycle very valuable. For those considering email marketing, this book is a must read.

The last section of the book presents a large number of case studies for various types of businesses. Detailed examples of how to use your web site and email at each stage of the customer relationship are included. Best of all, this book [is] a real bargain!

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Still good as gold, August 27, 2003

Daniel A Thies - See all my reviews

This review is from: Streetwise Relationship Marketing On The Internet (Streetwise) (Paperback)

Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.

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› See all 22 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars Streetwise is a bounty of information
What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print... Read more

Published on September 25, 2005 by J. C. Park

5.0 out of 5 stars Excellent Treatise on E-marketing!!
I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business... Read more

Published on December 25, 2001 by Kevin Hogan

5.0 out of 5 stars Indispensible
I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized... Read more

Published on February 25, 2001 by Jack Jackson

5.0 out of 5 stars Practical book to transform your on-line operations
I found Roger Parker's book to be excellent for the small to medium size business owner who is serious about making their company's website a serious business tool. Read more

Published on September 8, 2000 by Nathan S.

5.0 out of 5 stars So obvious most people don't see it
For years now Roger Parker has been supplying us mere mortals with the keys to create quality design and content for print and web. Read more

Published on August 2, 2000 by David Field

5.0 out of 5 stars How can a book be any more valuable?
Roger C. Parker, a prolific author, is best known as being a genius of design with the written word. Read more

Published on August 2, 2000 by Jack Kennealy

5.0 out of 5 stars This is an important book...
This book is immediately and genuinely useful. The author made the book a quick, fun read with features like self-evaluation questions, case studies and good design. Read more

Published on July 16, 2000 by David W. Woods

4.0 out of 5 stars Old wine in a new bottle
Roger's mastery of relationship marketing goes way back to the years he worked in advertising. In Relationship Marketing he expertly bridges the gap between the old tool set... Read more

Published on July 14, 2000 by David H. Bangs Jr.

5.0 out of 5 stars Looking From a New Perspective
Roger Parker's book helped me to re-focus on the web as simply a new technology tool. Proven and tested marketing principles need to be applied to this new tool in a way that... Read more

Published on July 14, 2000 by Cathleen Beaudoin

5.0 out of 5 stars A must-have book for businesses with Web sites!
Roger C. Parker's newest book is another gem! It's full of indispensable tips on using the Web to enhance the value of a business' greatest asset - its existing customers. Read more

Published on July 10, 2000 by Andi Axman

› See all 22 customer reviews...

Inside This Book (learn more)

First Sentence:
Invented in 1989 as a way for scientists to share research information, the World Wide Web has evolved, almost overnight, to become an indispensable business tool, marketing vehicle, and shopping and entertainment medium all rolled into one. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
customer development cycle, unlinked page, premium content, registration incentive, reinforcement stage, transaction stage, relationship marketing program, registered visitors, affinity marketing, invite buyers, ous customers, site initiative, comparison stage, open content, electronic postcards, content alerts, prospect database, customized content, answer forums, animated text, past customers, reporting package

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Web Site Review Team, Putting Ideas, World Wide Web, Adobe Acrobat, Carroll's Jewelers, New Hampshire, United States, Accountant Open, Dialog Dialog, Microbrewery Open, Rolls Royce

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 8 books:

Small Business (Contemporary American Fiction) by Tom Parker in Front Matter
Real Time: Preparing for the Age of the Never Satisfied Customer by Harvard Business Review in Back Matter
One To One: Understanding Personal Relationships by Theodore Isaac Rubin in Back Matter
Confessions of an Advertising Man by David Ogilvy on page 18
Real Time: Preparing for the Age of the Never Satistied Customer by Regis McKenna in Back Matter

See all 8 books this book cites

4 books cite this book:

Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement by Robin Nobles in Back Matter
Stop Pushing Me Around!: A Workplace Guide for the Timid, Shy and Less Assertive by Ilise Benun in Front Matter
Streetwise Internet Business Plans: Create a Compelling Plan for Your .Com Business That Will Get It Financed, and Lead It to Success by Robert Weinberg in Back Matter
Customer Chemistry: How to Keep the Customers You Want--And Say Good-Bye to the Ones You Don't by Mary Naylor in Back Matter

Books on Related Topics (learn more)

Webmastering for Dummies by Daniel A. Tauber

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