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Streetwise Small Business Book Of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits Paperback – August 10, 2006

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Editorial Reviews

About the Author

Gene Marks (Philadelphia, PA) owns and operates the Marks Group, a highly successful consultancy firm that sells and services popular software applications to small and medium sized business. Prior to starting the Marks Group, the author spent nine years in the entrepreneurial services arm of the international consulting firm KPMG. The author has taught financial and other small business related topics at Penn State University since 1992.

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Product Details

  • Series: Streetwise
  • Paperback: 672 pages
  • Publisher: Adams Media; 2 edition (August 10, 2006)
  • Language: English
  • ISBN-10: 1593376847
  • ISBN-13: 978-1593376840
  • Product Dimensions: 8 x 1.5 x 9.2 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #475,209 in Books (See Top 100 in Books)

More About the Author

Gene Marks is a columnist, author, and small business owner.

Gene's weekly columns for The New York Times, Forbes, The Huffington Post, Inc Magazine, FOX Business, and Philadelphia Magazine are read by thousands of small and medium sized business owners around the country.

Gene has written five books on business management, specifically geared towards small and medium sized companies. His most recent is In God We Trust, All Others Pay Cash -- Simple Lessons from Smart Business People (Create Space, 2010). Gene has also written the #1 Amazon Small Business Best Seller The Streetwise Small Business Book of Lists (Adams Media, 2006), The Small Business Desk Reference (Alpha Books, 2004), Outfoxing The Small Business Owner -- Crafty Techniques for Creating a Profit- able Relationship (Adams Media, 2005) and The Complete Idiot's Guide To Successful Outsourcing (Alpha Books, 2005).

Nationally, Gene frequently appears on FOX Business, FOX News, Bloomberg, and CNBC discussing matters affecting the business community. Gene also appears quarterly on MSNBC's "Your Business" program and monthly on various TV outlets in the Philadelphia area. In addition, Gene has appeared as a guest on numerous radio talk shows including The Sean Hannity Radio Show, authored dozens of articles for many publications and has been quoted frequently in the national media, including The New York Times, USA Today, The Chicago Tribune and Business Week. He is also a member of the National Speaker's Association.

Through his keynotes, workshops, seminars and executive retreats, Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions.

Gene owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small- and medium-sized businesses. The Marks Group PC, launched in 1994, has grown to help more than 600 companies and thousands of individuals throughout the country.

Prior to starting the Marks Group PC Gene, a Certified Public Accountant, spent nine years in the entrepreneurial services arm of the international consulting firm KPMG in Philadelphia where he was a Senior Manager.

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Most Helpful Customer Reviews

12 of 15 people found the following review helpful By Daniel B. Beaulieu on October 9, 2006
Format: Paperback
Some one has finally done it. Someone has put together a book of just about all of the business advice you will ever need and from a group of business experts as varied as business itself. The Small Business Book of Lists edited by Gene Marks is probably the best deal in business books at this time. What Marks has done is gather list from industry experts all over the country to help the reader find just about all the advice he or she needs about anything from starting a business to handling your taxes, to handling your sales to even a section on day by day operations.

Here are a couple of my favorites: In the chapter called Where you Work, the section called The Road Warrior there are tips on subjects like Finding the cheapest airfares, which lists the web sites to go to get the best rates; then there is a section evaluating the best frequent flyer programs, as well a particularly intriguing section on getting the best rental car rates. This includes the very logical tip that if you rent a smoke free car, it will be newer and cleaner car and most importantly you will increase your odds of getting a free upgrade because non-smoking cars are in high demand.

Then there are lists on: how and when you need a board of directors; How to get the most from your sales people. And one that I really liked, the Top Tax Schemes identified by the IRS: a crack down on off shore transactions and the ever popular "zero return" where evaders enter all zeros on their returns including zero income and the write now and then" in Latin when reporting their withholding. I like to know how that works!
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9 of 11 people found the following review helpful By Jeff Lippincott on August 31, 2006
Format: Paperback
Oh my gosh! What a book! I wish I had been the one to outline and compile it. With 100's of lists to help a wanta-be entrepreneur put together her business plan or small business owner to increase revenues or boost profits, this book is a goldmine.

The book includes eight chapters as follows:

1. Starting Up
2. High Finance
3. Where You Work
4. Day to Day
5. Your Taxes
6. The Geek Section
7. Your Customers & Prospects
8. Your People

I particularly like the lists under "Starting Your Business" starting at page 21 which included information about Choice of Legal Entity considerations. Also included there is great information about preparing business plans.

I was surprised to learn that New Jersey, my home state, ranks #7 in the "Top States for New Business Formation" list at page 69.

I could go on and on about the content included in this book. It is 661 pages long and packed full of helpful information that is not always easy to find elsewhere. If you are involved in small business in some capacity, then do yourself a favor by getting this book. 5 stars!
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3 of 3 people found the following review helpful By Phoebe60613 on May 23, 2007
Format: Paperback
I'm a sole proprietor, and I didn't think this book had much for me. Until, of course, I needed to hire a part-time assistant. I found some great advice on how to screen resumes, set up interviews, and research candidates. This book had exactly the information I needed, and it was easy to find and easy to use. What a fabulous resource!
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2 of 2 people found the following review helpful By Ethan Winning TOP 500 REVIEWER on November 16, 2007
Format: Paperback
It's only fair to note that I am one of the minor contributors to this book, and it's one reason why I have not reviewed the book since it first came out. That said, I really do wish I had this book when I started my own business 30 years ago. This is a fantastic resource, in a way allowing you to pick the brains of hundreds of authors, getting advice so that you can avoid pitfalls in starting, operating, maintaining a small business. But don't don't let the "Small Business" put you off. If you're a manager in a megacorporation, there's advice/knowledge to be gleaned by Gene's book. In fact, I wish it was mandatory reading for those who have lost their common-sense and sensibilities on the way up the corporate ladder.

Ethan Winning
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