PLEASE NOTE: A newly updated version of this STREETWISE map is available. The map may be found by searching for the new product ISBN: 9781931257497 Thank You.
Book Description
Editorial Reviews
Review
'Don't leave home without STREETWISE.' --The New York Times
'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine
'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald
'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine
'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald
About the Author
STREETWISE® is the first map to be designed with modern graphics and is the originator of the laminated, accordion-fold map format. We’ve set the standard that every map company has imitated but never duplicated. Our mission is to make you feel comfortable, to make you feel safe in a place where you’ve never been before and to enable you to experience a familiar place more fully.
The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
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Most Helpful Customer Reviews
33 of 38 people found the following review helpful:
1.0 out of 5 stars
Highly overpriced poor map,
By
Amazon Verified Purchase(What's this?)
This review is from: Streetwise Venice Map - Laminated City Center Street Map of Venice, Italy (Map)
This map was a terrible disappointment. It leaves out whole important sections of the city (the Giudecca, even the Lido!), gives only the main streets (thus making it much easier to get lost in an already maze-like place), and leaves out vital information found on standard tourist maps, such as water-bus (vaporetto) routes and opening times for museums. My advice: save your money and get a decent map for a few bucks when you get to Venice.
20 of 22 people found the following review helpful:
4.0 out of 5 stars
You will still find a deadend,
By A Customer
This review is from: Streetwise Venice Map - Laminated City Center Street Map of Venice, Italy (Map)
Regardless of the map you WILL find a deadend in Venice - turn the corner and there is no more - either a wall or a canal.This map is great - thin and water-resistant (coated) overall
10 of 11 people found the following review helpful:
2.0 out of 5 stars
Was expecting more,
By
Amazon Verified Purchase(What's this?)
This review is from: Streetwise Venice Map - Laminated City Center Street Map of Venice, Italy (Map)
This is a Venice street map, laminated, folding into standard envelope size item. You can get essentially the same thing, only without lamination, from a tourist bureau while in Venice for free. A good product, but not an essential one to buy ahead of your trip to Venice - get it there.
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