A strong internet presence is an increasingly vital part of business success. "Streetwise[registered] eCommerce" walks small business owners through the ins and outs of building a profitable, effective cyber strategy.Readers will learn how to: create and manage an e-mail list; design a website; build an online community; and market and sell online.From the big picture to the nitty-gritty details, internet novices and seasoned web-users alike will reap the rewards of this accessible yet insightful guide to online business.
[[Who Is She?]]
Aliza Sherman is a Web pioneer, mobile strategist, and social media innovator and commentator. She speaks around the world and writes about Internet, social media, the intersections of social and mobile, and women's technology and business issues. Aliza specializes in making technology more accessible to humans. Her mobile consultancy, Mediaegg, provides strategy and app development to businesses and nonprofits.
Named by NEWSWEEK as one of the "Top 50 People Who Matter Most on the Internet," Aliza continues to explore new technologies and their impacts on our work and lives.
[[Book Credits]]
She is the author of nine books including:
Mom, Incorporated (Sellers Publishing, Sept 2011)
The Complete Idiot's Guide to Crowdsourcing (Penguin, July 2011)
Streetwise Ecommerce (Adams Media, 2008)
The Everything Blogging Book (Adams Media, 2006)
PowerTools for Women in Business: 10 Ways to Succeed in Life and Work (Entrepreneur Press, 2001)
Cybergrrl @ Work: Tips and Inspiration for the Professional You (Berkeley Books, 2001)
Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine, 1998).
[[Pioneering Work]]
Aliza founded Cybergrrl, Inc. in the early days of the World Wide Web, the first woman-owned, full-service Internet company. She also founded Webgrrls International, the first women's Internet networking group that grew to over 100 chapters worldwide in its first year. She is the recipient of numerous awards for her innovative work on the Internet including the prestigious Avon Spirit of Enterprise Award.
In 1995, she built the first 3 websites for women (Cybergrrl.com, Webgrrls.com, Femina.com), preceding both Women.com and iVillage.com. She is considered the "pioneer" who helped pave the way online and in the new media industry for women.
[[Extensive Press Coverage]]
She has been profiled internationally as well as in U.S. publications such as PEOPLE, USA TODAY, WALL STREET JOURNAL, US NEWS and WORLD REPORT, TIME DIGITAL, and ELLE magazine. She has been featured on CBS News with Dan Rather, CBS "This Morning," Fox "Good Day New York," Lifetime TV's "New Attitudes," and has had frequent appearances as an Internet expert and book author on CNN, CNN-FN, MSNBC, and CNBC. Radio credits include NPR, CBS Radio, Newsweek Radio and numerous local radio talk shows and Internet radio shows.
