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While the 2009 economic downturn certainly wreaked havoc on advertisers, insurance marketers also felt some of the brunt. TNS Media Intelligence reports insurance advertising fell to $3.75 billion, a 7.4% drop from 2008.
The majority of that spending was focused on auto insurance, at about $1.6 million.
But while insurers' advertising may have fallen prey to the faltering economy, their creative juices and advertising strategies continued to flow. Several advertisers and industry experts shared their strategies and ways they've created successful advertising and marketing campaigns with participants of A.M. Best Co.'s 4th Annual Insurance Marketing and Advertising Summit, held Nov. 5 in New York City.
