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Style Deficit Disorder: Harajuku Street Fashion - Tokyo Hardcover – December 13, 2007


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Product Details

  • Hardcover: 240 pages
  • Publisher: Chronicle Books (December 13, 2007)
  • Language: English
  • ISBN-10: 0811857964
  • ISBN-13: 978-0811857963
  • Product Dimensions: 7.2 x 1 x 10 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #848,842 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Style Deficit Disorder is an awesome encyclopedic breakdown of [Harajuku].." —The Fader

"essential reading for anyone who wants to get the real lowdown on the fabled district." —Japan Times

About the Author

Tiffany Godoy is a contributor to V and Vogue Nippon and former fashion editor at Japanese culture magazines Composite and Studio Voice. She lives in Tokyo

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Customer Reviews

The book is filled with photographs illustrating some of the latest fashions.
James R. Holland
Rarely has a book been published with more insight and subject comprehension than "Style Deficit Disorder: Harajuku Street Fashion -- Tokyo" by Ms. Godoy.
E. M. Sorensen
I just received the book so Ihave not read it yet; however, most of the pictures are great.
Monkey

Most Helpful Customer Reviews

18 of 19 people found the following review helpful By E. M. Sorensen on January 13, 2008
Format: Hardcover
Rarely has a book been published with more insight and subject comprehension than "Style Deficit Disorder: Harajuku Street Fashion -- Tokyo" by Ms. Godoy. It is clear that Ms. Godoy has done a enormous amount of research and exploration in illuminating the complex and fascinating subject matter of Tokyo street fashion. Anyone who has ever lived in Japan will attest to the relentless and creative fashion changes that the youth culture has embraced and adapted to their own unique expression of individualism. Anyone wishing to understand the fashion phenomenon of Tokyo this book is the one to own- all the other manuscripts fail in comparison to Ms. Godoy's research. Ms. Godoy has written the definitive work on Harajuku Street fashion and culture.
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12 of 12 people found the following review helpful By Zack Davisson HALL OF FAMETOP 500 REVIEWERVINE VOICE on July 22, 2008
Format: Hardcover
The main difference between Western fashion movements and Japanese fashion movements, as author Tiffany Godoy tells us, is that whereas the West is caught up in political statements or a quest for identity, Japanese style is simply fashion for fashions sake, playing with materials and colors the way an artists plays with paints and canvas. Individual designers create their scenes, complete with music, magazines, models and hot places to be seen, rather than an organic outgrowth of a social movement.

"Style Deficit Disorder" is a serious history lesson and study of Harajuku fashion, from the Post-war transformation of the district and the influence of the 1964 Tokyo Olympics, and the major changes in style brought by each successive decade. All of the major players are introduced, such as Okawa Hitomi and her shop Milk and the fashion band The Plastics whose look inspired Madonna's early designs. Magazines, such as Cutie, FRUiTS and TUNE are covered in detail, showing how their fashion editors were able to exert their power and change the decorated face of Japanese fashion.

Of course, as a fashion history "Style Deficit Disorder" is an explosion of colorful images, authentic street photographs and composed professional scenes. There are more than enough visuals here to satisfy anyone's lust for the sometimes-bizarre world of Japanese design, and a designer looking for influence and ideas would find this a valuable tool. But don't be fooled into thinking this is a coffee table flip book. The accompanying text is heavy enough to be used in a college course, and any serious student of fashion should have this book in their library.
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8 of 10 people found the following review helpful By Yudebird on April 6, 2008
Format: Hardcover Verified Purchase
I live in Tokyo and this is pretty legitimate account of the history of trends in Harajuku. Two thumbs up!
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1 of 1 people found the following review helpful By Alex Honda on May 8, 2009
Format: Hardcover Verified Purchase
STYLE DEFICIT DISORDER: HARAJUKU STREET FASHION-TOKYO is a mid-sized book filled with lots of color and b&w photographs of some of the most colorful and outrageous fashion outfits ever seen.

Obviously these pictures were taken in the Harajuku neighborhood of Tokyo and it includes historical information that starts in the 60s and pretty much goes to the present. It describes the shops (some of whom are still there), designers, artists, and more importantly the young people that flocked to the area and created their own identities, which helped the area evolve into the avant-garde fashion capital of the world.

The book has photos--both current and past--and explores the different trends from "Goth-Lolita" to the street fashion/pop/trend magazines that popularized the culture to the music bands that have been influenced and feed the style. There's also a very small section on hairstyles.

Each chapter is short and sweet and chock full of photos. The body text is tiny, so it may strain your eyes and the chapter heading typefaces are hard to read.

But other than that the book is great!
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1 of 1 people found the following review helpful By Suzana on February 24, 2013
Format: Hardcover Verified Purchase
Although this is a subject that "ages" fast, the book does help creating a big picture of Japanese street fashion and the context in which it developed.
Unlike other related books, the pictures here are well selected and match the subject of each chapter.
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1 of 1 people found the following review helpful By syra.sparkle on November 14, 2012
Format: Hardcover Verified Purchase
I usually buy a lot of fashion books and book about Japan specifically. I have seen a lot of very disappointing books written by foreigner(not of Japanese decent or living in Japan for longer than 10 years) who claim to know but it just ends up being cheesy and quite inaccurate. The thing i like most about this book is it has articles written by Japanese, designers and fashion editors so you are sure the info is correct. If you want a bit of incite on the progression of Japanese fashion over the years this is the book to get!
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Format: Hardcover Verified Purchase
Harajuku is real place: it's a one-square mile section of Tokyo. After WW II it was where much of the occupying military and their families resided and it was packed with American Stores catering to the military. Naturally, those same stores attracted the young Japanese who wished to see what was the style in America and the western world. Over the years the tables have turned and now fashion designers and fashionistas including pop musicians and television on movie stars flock to Harajuku in search of the latest fashion outbreaks.
This reviewer is not a big fan of fashion and he prefers to look at fashion from the viewpoint of a sociologist, anthropologist and photojournalist. I have the same fascination with colorful birds, brightly colored tropical fish, painted, tattooed Amazonian Indians, brightly feathered New Guinea Headhunters and African Tribes and of course, Fetish Fashions. That said Japanese fashion is like a giant buffet of pleasures for my eyes. Japanese street fashion is like a flash of colorful tulips in a dark New England winter landscape.
The only real criticism I have of this book was the font used in the type. It's difficult to read especially on something like the subway map of the Harajuku district. Sometimes it almost seems like it's written in a foreign language. I suspect that the typeface is an echo of some of the type fonts used in some of the Japanese fashions.
"In the scene's frenetic jump from style to style to style, there is a consistent lack of complacence--a style deficit disorder driving the relentless hunt for the new. Trends appear in a flash and disappear just as quickly. Kids move in and out of styles with amazing agility.
Read more ›
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