Subliminal Communication: Emperor's Clothes or Panacea? (With How to Create Your Own Subliminal Program) [Paperback]

Eldon Taylor (Author), Norma Anderson (Editor)

Product Details

• Paperback: 131 pages
• Publisher: Progressive Awareness Research; 2 edition (April 1990)
• Language: English
• ISBN-10: 094069901X
• ISBN-13: 978-0940699014
• Product Dimensions: 8.7 x 6 x 0.4 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,045,845 in Books (See Top 100 in Books)

More About the Author

Eldon Taylor has made a lifelong study of the human mind and has earned doctoral degrees in psychology and metaphysics. He is a fellow with the American Psychotherapy Association (APA) and a nondenominational minister.
Eldon was a practicing criminalist for over ten years while completing his education. He supervised and conducted investigations and testing to detect deception. His earliest work with changing inner beliefs was conducted from this setting, including a double-blind study conducted at the Utah State Prison from 1986 to 1987. Eldon is president and director of Progressive Awareness Research, Inc. For more than 20 years, his books, tapes, lectures, and radio and television appearances have approached personal empowerment from the cornerstone perspective of forgiveness, gratitude, and respect for all life.

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars All aspects of subliminal communication, June 26, 2000

By 

Pieter "Toypom" (Johannesburg) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)   

This review is from: Subliminal Communication: Emperor's Clothes or Panacea? (With How to Create Your Own Subliminal Program) (Paperback)

This is a really interesting text for those interested in the power of the subconscious mind and in subliminal communication in general. Note that Supraliminal means consciously unnoticed whilst Subliminal means consciously not perceivable. The book focuses on subliminal communication as a means to make the subconscious work for the individual & as a warning to protect one's mind against unwanted influences. We are constantly bombarded by subliminal messages through the electronic & print media. The controversial book The Hidden Persuaders by Vance Packard is discussed, an early warning against psychological manipulation.

Taylor explains how subliminal self-help recordings work, the evidence, implications & the question of whether it is able to effect basic changes in personality structure. Chapter one deals with the history which goes back to 1863. In 1894, W R Dunham wrote a seminal treatise The Science of Vital Force of which an interesting excerpt is provided. In his book The Clam Plate Orgy, Wilson Bryan Key illustrates disguised content in art and advertising.

In the chapter Mechanics, the author refers to the aforementioned Wilson B Key's Subliminal Seduction with reference to our perceptual defense mechanisms of denial, fantasy formation, introjection, isolation, projection, regression, repression & sublimation. Some parts get a bit too technical perhaps, but then again, professionals will find that valuable.

The chapter on Clinical Data explores those areas of activity that are demonstrably affected by subliminal communication: conscious perception,dreams, drives, emotions, memory, perceptual defenses, value norm anchor points and verbal behavior. Taylor also discusses further fields of activity affected by subliminals as suggested by the clinical data.

In the chapter Subliminal Technology, the author provides definitions of the terms Supraliminal, Subception & Subliminal and explains the methods of audio- & videosubliminal projection, including the use of masked messages on popular music recordings. The next chapter, Scientific Findings, presents data drawn from contemporary studies, including those of doctors Lloyd Silverman and Norman Dixon as well as his own research.

The section on how wave patterns created by sound can be displayed visually is most fascinating. Powders, liquids & metal fillings scattered on a disc formed geometric patterns as the disc resonated to music, even taking on organic shapes. This text includes visual configurations of the mantra OM and the concluding chord of Händel's Messiah by means of a tonophone. A work of related interest is Cymatics: A Study of Wave Phenomena & Vibration by Hans Jenny.

There are chapters on the law, testimonies, unanswered questions & how to create one's own subliminal program. The book has certainly made me aware of the disturbing aspects of advertising and the media, as well as to the great promise of self-improvement & healing via subliminal communication. Psychiatrists, psychologists, social workers, teachers and holistic/esoteric healers should find it of great value. The book concludes with 6 appendices and an extensive bibliography.

10 of 13 people found the following review helpful:

4.0 out of 5 stars Important info about Dr. Taylor's own subliminal tapes!, July 19, 1999

By A Customer

This review is from: Subliminal Communication: Emperor's Clothes or Panacea? (With How to Create Your Own Subliminal Program) (Paperback)

This book gives a very good explanation of the actual subliminal technology and system used to make subliminal tapes. However, after learning of the hidden affirmations Dr. Taylor uses in all of his subliminal materials I have decided to keep the book for my own reference, but toss out my collection of Dr. Taylor's tapes. FYI, The visual subliminal on the cover is the word SEX all around the man's face. Pretty strange to me!

3 of 3 people found the following review helpful:

4.0 out of 5 stars Revelations of Subliminal Effectiveness, April 14, 2009

By 

Mark C. Upshaw (Lakewood, CA) - See all my reviews
(REAL NAME)   

This review is from: Subliminal Communication: Emperor's Clothes or Panacea? (With How to Create Your Own Subliminal Program) (Paperback)

This is strong, succinct support for the effectiveness of the various methods of subliminal communication. However, lob-sided in that the author believes in legislation controlling its use. In todays world (19 years after the writing of this book), we can see that laws against its use are effective against only those companies that don't have deep pockets to protect themselves.

Fortunately, Eldon Taylor confirms how we can develop our own subliminal audio recordings and his new book Mind Programming gives us great tools to counter today's programming.