Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know [Hardcover]

Dave Lakhani (Author)

Book Description

Publication Date: April 18, 2008

If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Editorial Reviews

From the Inside Flap

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how?

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you. Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action.

In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically.

And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes.

Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again.

From the Back Cover

Praise for Subliminal Persuasion

"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
—Chet Holmes, author of The Ultimate Sales Machine

"I love this book—Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
—Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers

"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
—Ben Mack, author of Think Two Products Ahead

"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"

–Michael Lovitch, CEO, Hypnosisnetwork.com

"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
—Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich

"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
—Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths

See all Editorial Reviews

Product Details

• Hardcover: 224 pages
• Publisher: Wiley (April 18, 2008)
• Language: English
• ISBN-10: 0470243368
• ISBN-13: 978-0470243367
• Product Dimensions: 8.7 x 5.8 x 1 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (33 customer reviews)
• Amazon Best Sellers Rank: #315,887 in Books (See Top 100 in Books)

More About the Author

I'm Dave Lakhani, President of www.boldapproach.com, the nation's leading business acceleration strategy, sales and marketing, consulting and training firm. I'm also the author of Persuasion - The Art of Getting What You Want (Wiley Sept. 2005) and The Power of an Hour: Business and Life Mastery In One Hour A Week (Wiley 2006). Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You To Know (Wiley), The 12 Factors of Business Success (Wiley) and How To Sell When Nobody's Buying (Wiley, 2009) I'm also the owner of www.howtosellwhennobodysbuying.com, www.howtopersuade.com, http://boldapproach.typepad.com and www.powerofanhour.com

Be sure to visit www.howtosellwhennobodysbuying.com and click on resources to watch videos and get great persuasion, sales, and marketing ideas. You can also see my appearances on The Big Idea with Donny Deutsch and other media outlets.

I love connecting with readers of my book so start a conversation here on Amazon, drop me an email or comment on my blog, let's talk. You can also follow me on Twitter or Facebook
http://www.twitter.com/davelakhani
http://www.facebook.com/davelakhani

Customer Reviews

Most Helpful Customer Reviews

19 of 25 people found the following review helpful:

2.0 out of 5 stars More like a term paper than a book, May 24, 2008

By 

Michael P. Maslanka (dallas, texas United States) - See all my reviews
(REAL NAME)   

This review is from: Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know (Hardcover)

This is far from a must read. Lakhani strings together some information from various books and interviews and cobbles together just enough for a book. It reads more like a C+ term paper. He thinly covers a few of the basics: figure out a person's pre-exisitng beliefs and play to that frame; seek emotional engagement with those who you want to persuade; understand the power of questions in teasing out how people feel. He has an interesting section on coaxing out an endorsement of you and how you do it in order to gin up social proof. There are lots of much better books.

22 of 30 people found the following review helpful:

5.0 out of 5 stars Subliminal Persuasion - Fresh, Hard Hitting, New Material, April 16, 2008

By 

Kevin Hogan "Author - Psychology of Persuasion" (Minnesota) - See all my reviews
(VINE VOICE)   

This review is from: Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know (Hardcover)

"The essence of subliminal persuasion is the message: the message your audience hears, receives and experience as being true."

....and then Lakhani goes on to explain the subliminal persuasion (SP) is a message that enters the mind without conscious evaluation.

In Chapter 1, Dave wastes no time and gives you the formula for creating an urban legend. (This is very cool, one of those "worth the price of admission" sections.)

He also shows a very, very nice strategy that beautifully illustrates what I might refer to as Covert Hypnosis but Dave is defining as subliminal persuasion and it is excellent. In a nutshell Dave walks you through EXACTLY how to construct covert communication. This is done elegantly and it works.

Chapter Two- Leverage Applied Propaganda

A sweeping discussion of propaganda which ends with five lessons to be learned from arguably the greatest propagandist in history. The formula Lakhani uses for propaganda is spot on.

Chapter Three: Position and Package your Legend

Here Dave talks about three crucial factors every person that uses intentional persuasion needs to know. What to do with story telling, how to create complementary models and finally how to create a persona.

Chapter Four: Control the Emotion and The Content

Dave cuts to the chase. The emotions that persuaders need to concern themselves with. He not only itemizes them for the reader but details them. Very nice.

Next up is a complete chapter about getting endorsements. This is something few people do as well as Lakhani and is another one of those "worth the price of admission" sections in the book.

Thorough discussions of "True Believers" and plenty on media use make for tantalizing reading that keeps you turning the pages and taking notes.

Maybe the hottest chapter is Creating a Cultic Following, followed immediately, interestingly enough by a chapter on Seduction.

This is far and away Lakhani's finest and most important work to date.

Unlike other books in the genre this book tells you not only WHAT to do but HOW to do it. That's a lot of bang for twenty five bucks.

Five stars?

No question. This is a book I want everyone in my Inner Circle to read.

Kevin Hogan
Author of The Psychology of Perusasion

5 of 6 people found the following review helpful:

5.0 out of 5 stars It's political season and they are manipulating your mind, October 21, 2008

By 

Steven Chambers (Las Vegas, NV USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know (Hardcover)

Dave Lakhani's Subliminal Persuasion is the type of book I wish I had written. It does an outstanding job of outlining and explaining the different persuasion techniques that are being used by politicians, businesses, schools and the government to influence how you think about the various issues and events of the day. Make no mistake, they are messing with your mind.

This book gives you the awareness you need to counteract these subliminally persuasive efforts so you can have more control over your own thoughts. On the flip side, this book will give you a strong set of tools you can use to persuade others to your way of thinking.

Chapter 3 - "Position and Package your Legend", was wonderful. An excellent primer on crafting a story supportive of how you want to be perceived

Definitely a "must read"