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Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumersand that's a fact. But how?
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you. Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action.
In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you wanteffectively, profitably, and even ethically.
And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes.
Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again.
Praise for Subliminal Persuasion
"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
Chet Holmes, author of The Ultimate Sales Machine
"I love this bookDave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers
"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
Ben Mack, author of Think Two Products Ahead
"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"
Michael Lovitch, CEO, Hypnosisnetwork.com
"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich
"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
This book is excellent for the person just starting out in business and want to understanding the importance of marketing their product to the public.Published 9 months ago by Capt. Dye
I would not label myself a friend of this author tho I do know him. In fact some things he does and says irritate the heck out of me. Read morePublished on March 13, 2012 by Sonya Lenzo
Man, what a waste of $20.
I thought that this book would be on par with the works of the late, great expositor of subliminal persuasion Wilson Bryan Key. Read more
What do you expect from a salesman who writes a sales book? Do not buy this book: instead, borrow it from a library and you'll see it's something you can skim in about one hour... Read morePublished on January 24, 2012 by Brian G. Ruschel
No! I agree with some of the other people that purchased this book that said the 5 star ratings were from the authors friends. None of the content is fresh. Read morePublished on March 21, 2011 by What Works for Me
This book is worth every nickel ... It was actually so good I bought his previous book as well.Published on April 8, 2010 by Alphonso B. Jones
An obscure but welcome addition to the persuasion and influence genre. For sales and marketing books, this is one of the better titles I've perused through in recent months. Read morePublished on September 13, 2009 by M. Resnick
I've always relied on Amazon customer reviews before I bought books from Amazon. But numerous 5 star ratings of this book were actually submitted by friends of the author promoting... Read morePublished on July 27, 2009 by Amazon Customer
Reading Subliminal Persuasion I felt like Dorthy seeing the cutain lift in OZ.... Dave walks you through and shows you what other people have been doing to manipulate you over the... Read morePublished on March 14, 2009 by Bryan Lenihan