| ||||||||||||||||||||||||
Product Details
Would you like to update product info or give feedback on images?
|
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
10 of 14 people found the following review helpful:
1.0 out of 5 stars
Complete claptrap, but amusing claptrap,
By Pieter B (Los Angeles, CA United States) - See all my reviews
This review is from: Subliminal Seduction (Paperback)
Ex-professor Key was certainly one of the 20th century's most endearing cranks; he could find dirty pictures in the clouds, and said so in one of his books. His works are excellent practice for spotting logical fallacies; I owe him a debt of gratitude for igniting the fire of skepticism within me.
ML Griffin wrote: "If you ever wondered why ice in ads was so attractive get this book." Actually, if you ever wondered why ice in ads was so attractive, search Amazon.com or Google for "acrylic ice cubes."
1 of 2 people found the following review helpful:
5.0 out of 5 stars
The perceptual threshold can be managed.,
This review is from: Subliminal Seduction (Signet) (Paperback)
The perceptual threshold can be managed. Eat Popcorn and Drink Coca-Cola, This book is incredible it is dated but revels some of the secrets of Madison ave. I do not think this book is a hoax in fact I think such advertising methods have become worse. Mr. Key claims subliminal sexual symbols (and images of death) or objects are often used to entice consumers to buy and use various products. Subliminal messages bypass conscious recognition. Here is a brief overview of some of the techniques discussed. Subliminal Embedding "One prevalent form of subliminal technique (Subliminal Embedding) was described as the insertion of words or body forms (embeds) by the use of shadows or shading or the substitution of forms or shapes generally associated with the body. The consumer does not perceive them at a normal rate of awareness. And thus is given no choice whether to accept or reject the message as is the case with normal advertising." Other methods mentioned 1 Figure ground reversals (synchronistic illusions) 2/ Embedding 3/ Double Entende 4/ Tachistoscopic displays 5/Low intensity light 6/Lighting and background sound 7/quick cuts 8/meta contrast 9/backward masking Subliminal condition Ad's use phrases directed at the sub level. "I love Coke." Beatty Crocker mmmmm moist. Super moist Hey hot shot aren't you coming?
4 of 7 people found the following review helpful:
5.0 out of 5 stars
Interesting Read, and very true,
By
This review is from: Subliminal Seduction (Paperback)
I read this book when I was about 12 years old, and I found it very intersting. The book shows blown up images of items used in commercials, etc. Shocking how advertisers play to the lowest common denominator (sex) in order to sell their products! After reading the book, I started looking for the little tricks advertisers use that our subconscious mind does pick up on. I remember sitting there with my mouth opened just amazed by it all. I'd love to read it again as an adult. I think it would be more interesting this time around. If you don't believe in the concept of subliminal seduction, you will after reading this book.
Share your thoughts with other customers: Create your own review
|
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
|
|
