| ||||||||||||||||||||||||||||||
Product Details
Would you like to update product info or give feedback on images?
|
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
2.0 out of 5 stars
Oddly useful,
By
This review is from: Subliminal Seduction (Paperback)
I learned how to relax, and gradually see "SEX" written in advertising. I was able to show other people how to see it.
Then one day I saw it written on a log, and later on a stone. This taught me something important about how the evidence of my own senses can be altered by social motivation, and gave me insight into cult behavior. Perhaps not what the author was trying to convey, but well worth the price of the book, in the end.
2.0 out of 5 stars
a bunch of hooey,
By
This review is from: Subliminal Seduction (Paperback)
If this book is a bunch of hooey, then why two instead of one star? Because it's rather interesting to read, and also interesting looking at the pictures the author includes as examples, trying to locate exactly what he is talking about. Me, perhaps one or two instances seemed to vaguely contain the element of suggestion described by the author but it was so vague and ambiguous that I don't know why it would even be noticed by anyone.
I read this book a long time ago, back when it was first released in paperback. The premise sounded so interesting I just had to buy it. Once I started reading it, I was scratching my head thinking I must be missing something here because I just didn't see what was supposed to be so very evident and clear once it was pointed out by the author. If you want to see if you are able to see little hidden words in the pictures then by all means buy this book but if you are looking for something truly useful, don't waste your money.
19 of 32 people found the following review helpful:
1.0 out of 5 stars
Utter nonsense,
By
This review is from: Subliminal Seduction (Paperback)
In this book, Wilson Bryan Key claims that advertisers spend millions of dollars a year inserting subliminal, racy images into advertisements. By unconsciously appealing to our prurient interests, Key claims, these ads make us want to buy the product.An interesting idea. Problem is, Key neglects to tells us where he got the "millions of dollars" figure; he doesn't provide us with any whistle-blowers who have done this alleged work; and he never provides any proof that even if this "subliminal seduction" were taking place, that it actually works. The thing is, ads of this sort (though much more innocent) were indeed tested in the late 1950s in TV commercials. In the middle of a commercial the words "Buy Coke" would appear for a split second, too fast for the conscious mind to register. But the test results were inconclusive, and the idea was abandoned. But here comes Wilson Bryan Key, who claims to see breasts and decapitated heads in photos of ice cubes (I have owned this book for 20 years, and I still can't find them). He produces a fashion ad with two women in it, and deduces that they are secretly lesbians. He has also found secret dirty lyrics in pop records; he cites the 1973 hit "Hooked on a Feeling," and claims that the opening goofy refrain "Oooga-shucka" later changes to a quieter "Who got sucked off" as the rest of the music fades in. I have that record, and nothing of the sort ever happens. I worked in New York advertising for five years, on both the creative and business sides. Nothing like this was ever done. Key has no concept of what the advertising world is really about, which is trying to come up with an interesting, honest way to attract someone to a product. It's also about meeting client and printer deadlines. Outside of that, there simply would not be any time to engage in the type of shenanigans Key espouses. In short, Key's claims come straight from his imagination. He simply has found a niche audience who will believe his ideas without so much as an ounce of proof or critical thinking.
Share your thoughts with other customers: Create your own review
|
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
