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Most Helpful Customer Reviews
15 of 15 people found the following review helpful:
5.0 out of 5 stars
Danny Newman is my god,
By A Customer
This review is from: Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion (Paperback)
As the volunteer box office manager for a small theater company in the Midwest, I have found Mr. Newman's book the single most valuable arts marketing book I've ever read. It is filled with many wonderful, practical ideas to help a company bring in an audience. I've used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read, and he provides a wealth of examples for the non-professional marketer (me). *Most* important, this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors, Mr. Newman is the little voice that says "You can do this, and it will be great!" I love you, Danny.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Theatre Know-How,
By A Customer
This review is from: Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion (Paperback)
My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Subscribe Now Works,
By
This review is from: Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion (Paperback)
An excellent primer for arts groups to revive or start a subscription program.
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Inside This Book
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First Sentence:
I am and have been an unabashed enthusiast for the concept of subscription to the performing arts since I first entered the theatrical world when I was 14 years old. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
bloc sales, resident professional theatres, performing arts disciplines, subscription gains, box office employees, subscription promotion, performing arts projects, subscriber family, promotional monies, performing arts organizations, performing arts institutions, renewal drive, subscription audiences, brochure distributions, resident theatre company, season subscribers, performing arts groups, subscription campaign, campaign components, subscription drive, unsold seats, subscription tickets, private mailing lists, performing arts company, resident theatres Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Lyric Opera, Dynamic Subscription Promotion, North American, Theatre Communications Group, Minnesota Orchestra, The Nutcracker, United States, Van Cliburn, International Sparkplugs, Writing the Copy, Isaac Stern, Pittsburgh Symphony Orchestra New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I am and have been an unabashed enthusiast for the concept of subscription to the performing arts since I first entered the theatrical world when I was 14 years old. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
bloc sales, resident professional theatres, performing arts disciplines, subscription gains, box office employees, subscription promotion, performing arts projects, subscriber family, promotional monies, performing arts organizations, performing arts institutions, renewal drive, subscription audiences, brochure distributions, resident theatre company, season subscribers, performing arts groups, subscription campaign, campaign components, subscription drive, unsold seats, subscription tickets, private mailing lists, performing arts company, resident theatres Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Lyric Opera, Dynamic Subscription Promotion, North American, Theatre Communications Group, Minnesota Orchestra, The Nutcracker, United States, Van Cliburn, International Sparkplugs, Writing the Copy, Isaac Stern, Pittsburgh Symphony Orchestra New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
See all 14 books this book cites
1
book
cites this book:
- Room Service by John Murray and Allen Boretz on page 137
- Uncle Vanya (Oxford Paperbacks) by A.P. Chekhov on page 137
- Uncle Vanya by David Mamet on page 137
- Carmina Burana: Vocal Score by Hal Leonard Corporation on page 141
- The Barber of Seville (Black Dog Opera Library) by Gioacchino Rossini on page 141
See all 14 books this book cites
- Running Theaters: Best Practices for Leaders and Managers by Duncan Webb in Back Matter
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