Customer Reviews

Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

5 star:		(6)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

As the volunteer box office manager for a small theater company in the Midwest, I have found Mr. Newman's book the single most valuable arts marketing book I've ever read. It is filled with many wonderful, practical ideas to help a company bring in an audience. I've used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read, and he provides a wealth of examples for the non-professional marketer (me). *Most* important, this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors, Mr. Newman is the little voice that says "You can do this, and it will be great!" I love you, Danny.

My first job was as marketing director of a regional music theatre company. I was a journalism grad with little "arts" experience. This was a wonderful book. It really helped me understand our audience. It was at my right hand throughout the two years I held that job.

An excellent primer for arts groups to revive or start a subscription program.

Danny Newman provides a rigorous approach on building arts audiences. He shows what's arts marketing really is about - win the customer for a series of great artistic products - and provides the tools to be succesful

I had gotten this book within 24 hours of buying it. I am so happy that I can start my class on the right foot.
Plus it was 50% cheaper than book stores.

Danny Newman has created the template for promoting and saving theatres, operas and symphonies. "Subscribe Now" remains a must-read for anyone interested in saving theatres through subscription memberships. It could mean the difference between limping along in poverty and triumphing over current economic adversities

My first job was as marketing director for a regional musical theater company. As a recent college graduate with a journalism degree, I was green. This book was an incredible help...for the theatre job and others that followed. Though it specifically addresses theatre promotion, many of the principles can be used to grow other businesses. It's actually a crash course in the business of theatre. In searching for this book, I see that there are now many other books devoted to growing theatre audiences and managing theatre business. This is surely the granddaddy of all of them. Mr. Newman passed away December 2007. He's left a huge legacy: http://www.playbillarts.com/news/article/7452.html