"Wow. Thank heavens those who do, also teach. What an amazingly generous collection of very personal histories and insights from a group of true leaders. Regardless of their tenure, they see the future and are leading the way there. In a business, where anyone who stands still will be left behind, we should all be reading their tea leaves." --Jancy - Janet Krestin & Nancy Vonk - co-authors of Pick Me
The best Advertising doesn't talk down or at. It connects one to one, heart to heart. It finds the truth that the audience knows on some cosmic level. And reaffirms that truth.
This book is exactly that. One to one. Heart to heart. I couldn't help but notice how these famous, talented, successful people are willing to reveal their failures, which they accepted as great lessons for their success.
Bottom line: most creative people, who, by accident or design, build their careers in Advertising, are among the nicest, most generous people in the World. They're not afraid to share - in this case themselves.
It starts with Laurence Minsky. And it includes everyone he interviewed for this terrific non-fiction "novel" Each chapter reads like one. If you're a beginner or a pro, these "stories" are easy to read. And hard to put down. --Norm Grey - Founder & Executive Creative Director, Creative Circus
A terrific look into what it takes to make it in the Advertising industry today, from many who helped shape it. --Rick Boyko - Managing Director, VCU Adcenter
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About the Author
Laurence Minsky is a well-known Chicago creative professional. This is the second edition of his classic book, with significant new additions and updates.