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How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs
 
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How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs [Hardcover]

Dan S. Kennedy (Author)
5.0 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

September 1, 1997
A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work. 35,000 first printing. Tour."


Editorial Reviews

Amazon.com Review

How to Succeed in Business by Breaking the Rules: A Plan for Entrepreneurs, by self-made millionaire Dan S. Kennedy, is an unorthodox blueprint for small-business success. It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists). Forget widely accepted principles such as blind optimism and arrogant self-promotion, he writes. Instead, break out of the box using the unconventional ideas and nontraditional techniques that he describes with cliché-busting glee.

From Library Journal

Kennedy (How To Make Millions with Your Ideas, Dutton, 1996) thumbs his nose at conventional paths to success. Here he writes about both famous and not-so-famous people who have become wealthy by defying the so-called "rules." Despite the author's iconoclastic way of thinking, he does believe in hard work and a good education. However, Kennedy maintains that even without a talent for creativity, pleasing personality, professional credentials, forced positive thinking, high IQ, or a natural-born anything, you can get that job, find customers compatible with your business philosophy, and get rich quick. Regarding technology, however, he is contradictory, advising the reader to "avoid seduction by technology," on the one hand, and, on the other, stating that "technology makes it easier than ever to start businesses with very little money." Nonetheless, Kennedy's book will appeal to entrepreneurs prepared to be self-promoting and a bit arrogant.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.

Product Details

  • Hardcover: 208 pages
  • Publisher: Dutton Adult (September 1, 1997)
  • Language: English
  • ISBN-10: 0525941983
  • ISBN-13: 978-0525941989
  • Product Dimensions: 8.8 x 5.8 x 0.9 inches
  • Shipping Weight: 14.1 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,019,122 in Books (See Top 100 in Books)

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

 

Customer Reviews

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Average Customer Review
5.0 out of 5 stars (4 customer reviews)
 
 
 
 
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3 of 12 people found the following review helpful:
5.0 out of 5 stars Read it !!!, May 19, 1998
By A Customer
This review is from: How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs (Hardcover)
I really enjoyed this book a lot. I am planning to start my own business and feel more confident after reading this book. It is funny, full of wisdom and makes you feel like you can overcome anything
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3 of 14 people found the following review helpful:
5.0 out of 5 stars A great book!!!, September 30, 1999
By A Customer
This review is from: How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs (Hardcover)
I would reccomend this book to anyone. Even a person that has no interest in business can learn something from this book. It has real world advice and examples of how to succeed in business(and life.)
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2 of 13 people found the following review helpful:
5.0 out of 5 stars THIS BOOK KICK BUTTTT. GREAT BOOK, GREAT READING>>>>>, January 29, 1998
By A Customer
This review is from: How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs (Hardcover)
THE TEXT WAS, THE BEST I HAVE READED IN A LONG TIME. TO THE POINT AND BLUNT. NO HOLDS BAR. THE BOOK IS REAL.......... VERY REAL AND TO THE POINT. IF YOU ARE LOOKING FOR A PICK ME UP.. READ ON MY FELLOW MAN!!! READ ON!! BUY IT NOW!!!!!!
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