Customer Reviews

Succeed in Business: Thailand (Culture Shock! Success Secrets to Maximize Business)

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I found the culture shock series to be enjoyable reading accross the board, and this business based volume both informative and largely up to date. The business information is based on 98 which makes it only slightly dated, with only the latest goverment incentives missing. The sections on dealing with culture differences were very enlightening (non-confrontational style of thailand verses the "you are just a cog, and here is an in your face review of performance" style of the western world). The rehashing of basics you'll find other places is placed here just in case you missed it (not touching a thai's head, use of left hand, etc.). Although this wouldn't be my only source of information, it is a valuable one in a limited field.

I thought this book was useful for the cultural communication aspects. The majority of the book centers on if you are to have a medium to long term stay in Thailand, complete with a local staff, and/or to purchase a local company.

Although the information was useful on how to set up organizations and create an acceptable office atmosphere, the details on the personal interaction is where the book is most useful. This info is timeless, and still applicable 11 years after the book was written, as opposed to the statistics provided on the business and economic climate.

This book is very helpful for my company, [...]



Justin