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How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site
 
 
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How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site [Paperback]

Eric Butow (Author), Kathleen Taylor (Author)
3.7 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

August 27, 2008
Forget business cards and power lunches- networking has changed forever. Discover how to make the most of the hottest professional website. It is now estimated that 19 million business professionals log onto this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. "How to Succeed in Business Using LinkedIn" takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.

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Editorial Reviews

From School Library Journal

The Web 2.0 innovation LinkedIn (www.lindedin.com) has gained huge popularity as a professional networking tool and is often considered the key to success for businesspeople and job seekers today. In fact, all Fortune 500 companies are already part of this service. Butow (CEO, Butow Communications Group) and Taylor (cofounder, TalentPlanet) show how to use LinkedIn strategically to communicate and to gain competitive advantage. The 12 chapters supply detailed and practical instructions for functions such as registration, profile creation, and the management of contacts, leads, and recommendations. In addition, members are offered guidance about proper business etiquette and for using LinkedIn to its full potential, especially with regard to recruitment, job seeking, and business intelligence. Unfortunately, the many screenshots contained in the text are too small and, therefore, virtually unreadable. Nevertheless, this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections.—Caroline Geck, MLS, MBA, Somerset, NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections.” --Library Journal



"If you are looking to exapnd your network of contacts, seeking a speaker or expert on a topic, searching for a job, or trying to find a qualified candidates for a position, LinkedIn may help you do it better, and this book weill help you use LinkedIn better." --Online Magazine


Product Details

  • Reading level: Ages 18 and up
  • Paperback: 256 pages
  • Publisher: AMACOM (August 27, 2008)
  • Language: English
  • ISBN-10: 081441074X
  • ISBN-13: 978-0814410745
  • Product Dimensions: 9.2 x 7.4 x 0.6 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #873,087 in Books (See Top 100 in Books)

More About the Author

Eric is the CEO of Butow Communications Group (BCG), a Web design and online marketing firm in Jackson, California. Eric has authored or co-authored 18 technology books since 2000.

His latest titles include User Interface Design for Mere Mortals from Addison-Wesley, How to Succeed in Business Using LinkedIn from AMACOM, Blogging to Drive Business from Que, Droid Companion from Wiley, and My Samsung Galaxy Tab from Que.

When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his parents run their infant and toddler daycare business.

Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
Not bad, but very basic and filled with stuff you might have easily figured out on your own just by using LinkedIn. I was hoping there would be more content on how to really leverage LinkedIn to develop your business, harnessing it as a tool for getting customers, building a brand, etc. Those themes are very lightly touched on.

Heavy users of LinkedIn will likely find this pabulum.

I did, at least ... Your mileage may vary....
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6 of 6 people found the following review helpful
Title misleading February 7, 2009
Format:Paperback
Book is a primer for how to NAVIGATE LinkedIn, not how to succeed in business with it. Very misleading. Not helpful to me at all.
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5 of 5 people found the following review helpful
Format:Paperback
As a recent subscriber to LinkedIn, I wanted a tutorial book on how to use LinkedIn and how to use it for networking. Eric Butow knows how LinkedIn works and Kathleen Taylor knows about networking. The combination could have produced an excellent book. The problem I had with this book is for a tutorial, you want to read the text and then look at the screen shots to see what the author was talking about. The screen shots are sooooooo small that you can hardly read the text. This made it very difficult to read and I finally had to go online at LinkedIn to see what the author was refering to.

The context of the book is good, but the format is poor. I would skip this book and look for another. Very disappointed in this American Management Association publication.
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Most Recent Customer Reviews
Berglund Center for Internet Studies Review by Jeffrey Barlow
Perhaps one of the best things that a reviewer might say about a new book is that it made him or her realize that he had neglected an important resource to better employ the World... Read more
Published 13 months ago by Berglund Center for Internet Studies
Good Tutorial; Bad Grammar
I was struck by the bad grammar in this book and the amount of typographical errors. It appeared that the book was rushed into publication because editors didn't catch the... Read more
Published on January 12, 2010 by R. Anderson
Great for a Beginner at Social Networking
This book offers tips/tricks on utilizing LinkedIn for maximum social networking. The last chapter I enjoyed, as it has the strenghths and weaknesses of LinkedIn as well as some... Read more
Published on January 3, 2010 by Laurie Zieman
Facebook for Business
This book is a must-have for anyone serious about building a network of professional contacts. I bought this book because I wanted to use it for my money management firm by... Read more
Published on August 12, 2009 by Mariusz Skonieczny
Read the text, skip the screen shots
I was hoping to get a tutorial for how to set up a profile as well as some insights about how to maximize LinkedIn. Read more
Published on April 28, 2009 by M. Hayes
Making Linked In Work for You
This book is a treasure trove of information and tips on how to make LinkedIn more than a professional "Facebook. Read more
Published on March 5, 2009 by A. M. Simon
Helpful how-tos on linking up with your network
LinkedIn, one of the Internet's top, business-oriented social networking sites, focuses on helping people build their professional connections for fun and profit. Read more
Published on February 27, 2009 by Rolf Dobelli
Very comprehensive tutorial
This is one of the more detailed and truly in-depth tutorials on this great business networking site. Read more
Published on February 24, 2009 by C. Overman
Very informative
Having recently entered the job market again I found this book extremely helpful. I feel I could navigate Linked In now with more confidence and I wouldn't waste my time trying... Read more
Published on February 22, 2009 by J. M. Shaffer
Excellent Networking Tool
This is a great tool for effective networking and I have recommended it to friends who are on the job hunt also. Read more
Published on February 20, 2009 by Judith L. Maushart
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
contacting other members, upgrade your account, manage recommendations, career coach, written recommendation, year first hired, jobs home page, member home page, navigation box, send your feedback, job search results, job poster, recommending member, invitations link, recommendations link, anyone recommend, recommendations page, refining your search, flagged items, recommendation link, recruiting for jobs, brief recommendation, connections list, connections box, browser tab
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Service Providers, Business Using Linkedin, People Jobs, Manage Jobs, Jobslnsider Premium Post, Corporate Solutions, Company Customer Service, Vanessa Hughes, Linked People, Thomas Lob, Linkedln Blog, Eric Butow, Synthia Smith, Joel Canfield, Changing Your Account Settings, Linkedln Store, Michael Peters, Search Results, Anita Flynn, Outlook Toolbar Browser Toolbar, Patrick Leary, Autumn Bates, Andy Johnson, The Recommendations, Joel Higginbotham
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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