How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site [Paperback]

Eric Butow (Author), Kathleen Taylor (Author)

Book Description

Publication Date: August 27, 2008

Hailed as the "MySpace" for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field." How to Succeed in Business Using LinkedIn" takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.

Readers will learn how to:

create their home page so other users can find them - give and receive references - search for experts in their field - find leads - market their business - look for and become a service provider - find and recruit for jobs - conduct business research - discover people outside their networks

Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.

Editorial Reviews

From School Library Journal

The Web 2.0 innovation LinkedIn (www.lindedin.com) has gained huge popularity as a professional networking tool and is often considered the key to success for businesspeople and job seekers today. In fact, all Fortune 500 companies are already part of this service. Butow (CEO, Butow Communications Group) and Taylor (cofounder, TalentPlanet) show how to use LinkedIn strategically to communicate and to gain competitive advantage. The 12 chapters supply detailed and practical instructions for functions such as registration, profile creation, and the management of contacts, leads, and recommendations. In addition, members are offered guidance about proper business etiquette and for using LinkedIn to its full potential, especially with regard to recruitment, job seeking, and business intelligence. Unfortunately, the many screenshots contained in the text are too small and, therefore, virtually unreadable. Nevertheless, this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections.—Caroline Geck, MLS, MBA, Somerset, NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“this informative text is well written; because of its value to business and human resources professionals and to individuals developing their careers, it is recommended for all academic and public collections.” --Library Journal

"If you are looking to exapnd your network of contacts, seeking a speaker or expert on a topic, searching for a job, or trying to find a qualified candidates for a position, LinkedIn may help you do it better, and this book weill help you use LinkedIn better." --Online Magazine

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: AMACOM (August 27, 2008)
• Language: English
• ISBN-10: 081441074X
• ISBN-13: 978-0814410745
• Product Dimensions: 7.4 x 0.7 x 9.4 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #647,849 in Books (See Top 100 in Books)

More About the Author

Eric is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored 21 technology books since 2000.

His latest titles include User Interface Design for Mere Mortals from Addison-Wesley, How to Succeed in Business Using LinkedIn from AMACOM, Droid Companion from Wiley, My Samsung Galaxy Tab from Que, and Blogging to Drive Business, Second Edition from Que. Books about the Samsung Galaxy Tab 2 and Windows 8 will be published during the first quarter of 2013.

When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.

Most Helpful Customer Reviews

10 of 10 people found the following review helpful

3.0 out of 5 stars VERY basic stuff you might not need a book for ... October 20, 2008

By Kevin Quinley VINE™ VOICE

Format:Paperback

Not bad, but very basic and filled with stuff you might have easily figured out on your own just by using LinkedIn. I was hoping there would be more content on how to really leverage LinkedIn to develop your business, harnessing it as a tool for getting customers, building a brand, etc. Those themes are very lightly touched on.

Heavy users of LinkedIn will likely find this pabulum.

I did, at least ... Your mileage may vary....

6 of 6 people found the following review helpful

1.0 out of 5 stars Title misleading February 7, 2009

By Marsha Egan

Format:Paperback

Book is a primer for how to NAVIGATE LinkedIn, not how to succeed in business with it. Very misleading. Not helpful to me at all.

5 of 5 people found the following review helpful

3.0 out of 5 stars Buy New Glasses Before Reading This Book October 15, 2008

By Rick A. Clemens

Format:Paperback

As a recent subscriber to LinkedIn, I wanted a tutorial book on how to use LinkedIn and how to use it for networking. Eric Butow knows how LinkedIn works and Kathleen Taylor knows about networking. The combination could have produced an excellent book. The problem I had with this book is for a tutorial, you want to read the text and then look at the screen shots to see what the author was talking about. The screen shots are sooooooo small that you can hardly read the text. This made it very difficult to read and I finally had to go online at LinkedIn to see what the author was refering to.

The context of the book is good, but the format is poor. I would skip this book and look for another. Very disappointed in this American Management Association publication.