Using his own story (which includes careers in the military, real estate and public service as an assistant to Senator Robert F. Kennedy), and those of dozens of other black men and women who have made it in the business world as examples, Graves offers inspirational and down-to-earth advice to help readers take advantage of opportunities to achieve personal and professional success. From overcoming the challenges blacks confront in getting financing for new ventures to identifying the best dustries and jobs for black job-seekers and cultivating the behaviors needed to make it as an entrepreneur, How to Succeed in Business Without Being White clearly lights the path readers can take to overcome adversity and succeed in today's largely white business environment.
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Book Description
African-Americans are entering the business world in unprecedented numbers, and Earl G. Graves serves as their role model and mentor. Graves, one of the most influential and well-known executives in the world, in this timely and important book shows how he, the son of a West Indian garment worker, became a multimillionaire entrepreneur, director of several of America's Fortune 500 corporations and a philanthropist.
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Editorial Reviews
Amazon.com Review
Nationally recognized authority on black business development Earl G. Graves pulls no punches in his honest and inspirational new book, How to Succeed in Business Without Being White: Straight Talk on Making It in America. Aimed directly at African Americans struggling with the white-dominated corporate world, it presents a profusion of helpful suggestions drawn from Graves's 26 years experience as publisher of Black Enterprise magazine and a leader in numerous other minority-oriented business projects.
--This text refers to an out of print or unavailable edition of this title.
From Library Journal
The author is the publisher of Black Enterprise magazine and owner of several companies. He provides a good overview of the procedures for starting a new business plan, getting a bank loan, and marketing. An introduction is helpful, but a person would need to know a lot more than what's here to really start a business. Eighty percent of new small businesses fail within five years. Much of Graves's time is spent talking about his personal business history, racism, and political issues. These cassettes should be considered for purchase by libraries serving a significant African American population.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful:
5.0 out of 5 stars
Earl Graves Is A Mentor,
By A Customer
This review is from: How to Succeed in Business Without Being White: Straight Talk on Making It in America (Paperback)
Many African Americans do not have real-life mentors from the business world. I began working for a Fortune 500 health insurance company two years ago and have yet to meet an African American in the Company who could serve as my mentor.Graves fills that void with his down-to-earth approach and valuable tips and advice. While this book would work for anyone, it should be required reading for all young (college and high school age) African Americans. Graves includes examples from his own experiences as well as other successful African Americans. He proves that we can be successful in business.
17 of 19 people found the following review helpful:
5.0 out of 5 stars
Very Influential For All Races,
By
This review is from: How to Succeed in Business Without Being White: Straight Talk on Making It in America (Paperback)
I came accross this book in a search for people I grew with from my childhood days. Whereas my relationship with one of Earl's sons was mixed at best, I realized that my classmate grew up in a very unique environment and was curious as to that lifestyle.Let me say that How To Suceed In Business Without Being White is an extremely well written book on business and life. Yes it is written from an African Man's struggles and successes in establishing a better place for his people. However, the principles, values, thoughts, ideas, etc that Earl Graves discusses is definitely something that applies to people of all races. Earl discusses the importance of standing up for your family and your fellow man. I enjoyed reading the pieces where he actively sold for his son, Butch to get his fair shot at an NBA career. Also, it was nice to read about how Earl influenced his children to do their own yardwork and to keep close ties with each other. The Graves family court segment comment is amusing. The fact that he discusses things from an African American point of view should not be lost on the white man or other races by any means. There is some very valuable advice that is given on franchising, investing,entrepreneurship, childraising, networking, and Family loyalty where anyone can gain knowledge. Its good to read of someone who values hard work and the opportunity to compete effectively in today's ever changing business world. Earl Graves articulates these values in a very captivating way and I highly recommend this book for business people black or white or otherwise.
13 of 14 people found the following review helpful:
5.0 out of 5 stars
Excellent Advice for ANYONE,
This review is from: How to Succeed in Business Without Being White: Straight Talk on Making It in America (Paperback)
When I first saw the title of this book I was a bit taken aback. In all honesty I expected commentary on how the white man is out to get up and coming blacks. I was pleasantly surprised when I began reading it. This book is an excellent source of information for people of all races. The advice given in the book is truley effective in the business world. I would reccomend this to anyone.
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Inside This Book
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First Sentence:
On December 4, 1991, less than two years after his release from 27 years' imprisonment, South African hero Nelson Mandela came to meet with many of the most powerful African American business and political leaders in the country at the corporate offices of Black Enterprises and Earl G. Graves Ltd. on Fifth Avenue in New York City. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
business without being white, black consumer market, black businesspeople, white businesspeople, black economic development, minority entrepreneurs, black entrepreneurs Key Phrases - Capitalized Phrases (CAPs): (learn more)
African Americans, Black Enterprise, New York, South Africa, United States, Earl Graves, Los Angeles, American Express, Martin Luther King, Morgan State, Time Warner, Howard University, Nelson Mandela, Bryce Corporation, Business Week, Census Bureau, General Motors, John Johnson, Johnson Bryce, National Black, Supreme Court, Wall Street, White House, Bing Manufacturing, Chase Manhattan Bank New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
On December 4, 1991, less than two years after his release from 27 years' imprisonment, South African hero Nelson Mandela came to meet with many of the most powerful African American business and political leaders in the country at the corporate offices of Black Enterprises and Earl G. Graves Ltd. on Fifth Avenue in New York City. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
business without being white, black consumer market, black businesspeople, white businesspeople, black economic development, minority entrepreneurs, black entrepreneurs Key Phrases - Capitalized Phrases (CAPs): (learn more)
African Americans, Black Enterprise, New York, South Africa, United States, Earl Graves, Los Angeles, American Express, Martin Luther King, Morgan State, Time Warner, Howard University, Nelson Mandela, Bryce Corporation, Business Week, Census Bureau, General Motors, John Johnson, Johnson Bryce, National Black, Supreme Court, Wall Street, White House, Bing Manufacturing, Chase Manhattan Bank New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 16
books:
See all 16 books this book cites
2
books
cite this book:
- Life Insurance by Kenneth Jr. Black on page 4, page 256, and page 272
- Nelson Mandela (First Biographies) by Gini Holland on page 3, and page 135
- Industry Analysis by Brigham University on page 144
- The African Americans (The Peoples of Pennsylvania Pamphlets) by Leroy Hopkins on page 81
- Frommer's Comprehensive Travel Guide San Diego '95 (Frommer's City Guides) by Alice Garrard on page 130
See all 16 books this book cites
- Due North by Jylla Moore Foster in Back Matter
- Extraordinary Entrepreneurship: The Professional's Guide to Starting an Exceptional Enterprise by Stephen C. Harper on page 295
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